Blog

Keep up-to-date with all the latest happenings in Employee Insight, Customer Insight, and Market Research from our experts.

10 Tips for Building Effective Customer Surveys

Are you doing it right? Here’s 10 tips for creating effective customer surveys that get you the insight you’re looking for....

2016-10-20

With Surveys, Shorter Is Not Always Sweeter

There’s a strong case for short surveys. But there’s also a time and place for longer surveys. Learn which you should use and when....

2016-10-18

Emotions Trump Logic When It Comes to Customer Satisfaction

Emotional satisfaction is stronger than rational satisfaction. Learn how emotions drive customer satisfaction....

2016-10-13

What to Look for in an Employee Engagement and Feedback Tool

There are many options available when choosing an employee engagement and feedback tool. This post shares key things to consider in your decision making process....

2016-10-11

Annual Customer Surveys Are Out of Date. Do This Instead.

Customer feedback is changing, is just running an annual customer survey enough?...

2016-10-06

3 Great Strategies for Gathering Real-Time Customer Feedback

Asking is great. Listening is better. Learn 3 great strategies for gathering real-time customer feedback....

2016-10-04

Customer Feedback Analytics: What You Need to Know

While your organization is gathering customer feedback analytics, do you know what you’re looking for? This post breaks down what to track and manage to increase ROI on your efforts....

2016-09-29

How to Avoid Customer Feedback Fatigue: Create Better Surveys

Feedback fatigue is real - here’s how to create customer surveys that don’t exhaust your customers....

2016-09-27

13 Facts You Didn’t Know About Enterprise Feedback Management

Enterprise feedback management is critical to your business, but there are a few things you may not realize. This post shares 13 facts you need to know....

2016-09-22

Your Customers Are Mobile – Are Your Surveys Keeping Up?

Most surveys today are completed on a mobile device. Discover how you may be missing out on critical insights if your surveys aren’t mobile-friendly....