About Questback
Questback was founded on the simple premise that people matter and are able to provide the insights necessary to drive business success.
Listening is wise
Welcome to Questback. We help organisations act on feedback from the people who matter most to them: employees, customers and every other key stakeholder. As a Nordic leader in experience management, we serve customers across the Nordics and beyond, backed by a team as diverse as the organisations we work with. Our employees are united by one belief: smart organisations outperform their competitors by building more engaging workplaces, better products and stronger services.
Being smart has real economic value in a fast-changing world, and we build our business on helping organisations capture that value. As a Questback customer, you get more than a subscription – you get a partner invested in your platform, your onboarding and your success, ready to help at every step.
Our Roots
Questback started in Norway in 2000, built on one unwavering idea: better feedback makes organisations stronger. Our first platform – then called “Ask & Act” – became the foundation of what is now Questback Essentials, our core solution today.
Over the years, we grew into a leading Nordic provider through the 2008 acquisitions of Refleks (Norway) and Easy Research (Sweden), followed by Digium Oy in Finland (2010). Acquiring the German company Globalpark AG in 2011 opened the door to the German-speaking market. In 2021, Globalpark’s former EFS technology was spun off as an independent company, Tivian. Today, Questback Germany and the wider Questback Group are once again fully focused on our core platform, Questback Essentials — built in Norway, and still evolving from there.
Read more about our history and our milestones!
Curious organisations change the world
Curiosity is what turns feedback into progress. It means questioning, adapting and evolving based on what you learn – moving through the world with an open mind, always ready to gather information and act on it.
Solutions built for real dialogue
We build solutions that go beyond operational data to deliver insights you can actually use. Our platform is designed for meaningful, ongoing dialogue across the entire experience lifecycle – capturing feedback whether it’s ad hoc, scheduled, process-based or on demand.
Local, close, and always here
Want to be part of Questback? Explore our Careers page.
Join the Quest
At Questback, every voice is crucial, possessing insights that can positively influence society. Through our "Join the Quest" initiative, we collaborate with select non-profit organizations, empowering their efforts by enabling them to gather critical insights using Questback's tools.
Kirkens Bymisjon
The Church City Mission is an inclusive, nonprofit organization active in urban areas across Norway, supporting individuals facing various life challenges. Their vision is a city where everyone experiences respect, justice, and care. Questback is proud to support Kirkens Bymisjon and their commendable efforts.
Läxhjälpen
The Läxhjälpen Foundation is a non-profit organization dedicated to assisting students aged 12-15 who struggle to achieve passing grades. They provide homework support in areas with notably low average grades to increase the number of students eligible for high school and boost their confidence about their future. Since 2012, Läxhjälpen has been using Questback in their vital work.
