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Keep up-to-date with all the latest happenings in Employee Insight, Customer Insight, and Market Research from our experts.

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Why listening across the employee journey is vital to the bottom line

Published May 15, 2017 by Luke Talbot

Employee Engagement

The world of work is changing fast. The relationship between organizations and skilled talent has shifted...

Why Improving Your Corporate Culture Starts With Employee Feedback

Published May 10, 2017 by Alex Wilke

Employee Engagement

A high performing culture is at the heart of business success – it starts with employee engagement and listening to employee feedback.

Taking an Always-On Approach to Employee Engagement

Published May 04, 2017 by Luke Talbot

Employee Engagement

Adopting an always-on approach to employee engagement unlocks new, faster insights and helps improve morale, talent retention and innovation.

Continuous Employee Feedback Is Essential to Understanding the Employee Journey

Published April 28, 2017 by Luke Talbot

Employee Engagement

Employee feedback helps you understand and optimize the employee journey, improving staff retention, productivity, and decision-making.

Digital Leadership: Future Management – 4 Skills Today’s Managers Need to Learn Now

Published April 24, 2017 by Claudine Petit

Employee Engagement

Digitalization is radically changing the world of work. Here are 4 lessons for managers if they want to succeed in embracing the opportunities the future holds.

Digital Customer Experience: Is that all there is?

Published April 19, 2017 by Nick Leibowitz

Customer Engagement

Customer experience within the financial services and insurance industry is on the cusp of monumental change. How are leading firms systematically linking feedback from experience measurement systems to navigate change in a rapidly evolving customer experience landscape?

Overcome the Millennial Challenge: How to Adapt Employee Feedback to a New Generation

Published April 11, 2017 by Volker Wylutzki Böhme

Employee Engagement

Millennial employees will be nearly half the workforce by 2020, meaning businesses need to change how they listen and act on feedback to retain them.

Achieve Excellence in Recruiting, Developing and Retaining Human Capital

Published April 06, 2017 by Kimberly Bedore

Employee Engagement

Four important considerations to help you achieve excellence in recruiting, developing and retaining human capital.

Implementing Continuous Innovation Through Continuous Feedback

Published April 03, 2017 by Frank Møllerop

Data & Evaluation

To gain the maximum business insight from their people, organizations to innovate in how they approach continuous feedback

How to Integrate Employee Engagement into Day-to-Day Business Operations

Published March 29, 2017 by Alexander Stephanou

Employee Engagement

Employee engagement is transforming to become central to business operations. Read how these four approaches can embed engagement in your business.

Why Employee Engagement is Fundamentally Changing

Published March 16, 2017 by Alexander Stephanou

Employee Insight

The increasingly complex problem sets and the dependency of solutions on relationships between people have given rise to a new era of business technology – the Internet…

Is Employee Insight Less Valuable than Customer Insight?

Published March 10, 2017 by Alex Wilke

Employee Engagement Surveys

Most firms today place customer insight above employee insight. What can HR learn from the world of customer engagement to enhance employee insight strategies?

The 7 Stages of the Employee Lifecycle and Why They Matter

Published March 07, 2017 by Stine Fjell

Employee Engagement

The employee lifecycle has 7 distinct stages, each of which provides the opportunity to collect feedback, gain insight and improve performance.

Leading The Lead Developer to Success when Creating Enterprise Technology Solutions

Published March 03, 2017 by Anjuan Simmons

Employee Engagement

It is a known truth that the success of any project, technical or otherwise, lies in its implementation. The translation from an idea into reality is a crucial phase; one…

The Winning Triangle: Benefits of Connecting Customer and Employee Feedback Systems with Business Metrics

Published February 28, 2017 by Frank Møllerop

Data & Evaluation

The Winning Triangle demonstrates the power of creating an integrated feedback system combining employee and customer feedback with business metrics

How to Evolve Your Employee Feedback From Tactical to Strategic

Published February 23, 2017 by Carol Lee Andersen

Employee Engagement

How to create a 3-year plan that will help organizations maximize the gains from managing and using employee feedback by achieving foresight-driven feedback

5 Worst Customer Survey Questions

Published February 20, 2017 by Questback

Surveys

To get better insights and make your surveys a better experience for your customers, steer away from asking these 5 questions.

What Your Customers Really Want You to Know

Published February 16, 2017 by Questback

Customer Engagement

The larger your company gets; the more you need to focus on listening to your customers. Read what your customers would like you to know.

3 Simple Steps to Listen to the Voice of Business for Busy Managers

Published February 14, 2017 by Questback

Data & Evaluation

Giving managers insight and access to Voice of Business data can drive better business performance. Learn how to unsilo your data and empower your managers.

Creating a Modern Approach to Customer Experience Management

Published February 10, 2017 by Questback

Customer Engagement

Customer experience is the benchmark of business success today — above customer service, and above the value of the product. But what is customer experience?

Are Surveys Worth It for Startups?

Published January 30, 2017 by Questback

Market Research

Market research is critical for any business – but especially for fast-growing, nimble startups.

Why Do Companies that Manage Feedback Get Ahead?

Published January 20, 2017 by Questback

Data & Evaluation Market Research

Gathering feedback from your customers and acting on their insight helps drive your organization’s success

7 Ways to Lead Your HR Team to Success

Published January 19, 2017 by Questback

Employee Engagement

7 ways for HR Managers to lead their HR team to success.

5 Tips to Improve Customer Satisfaction Online

Published January 16, 2017 by Questback

Customer Engagement

To get the most out of your online customer satisfaction surveys and actually improve customer satisfaction in the process, follow these five tips.

The Three Keys to Enterprise Feedback Management Success

Published January 12, 2017 by Questback

Data & Evaluation Surveys

Here are three keys to enterprise feedback management success.

How To Maximize Your Enterprise Feedback Management in 4 Simple Steps

Published January 09, 2017 by Questback

Data & Evaluation Surveys

Are you making the most of your enterprise feedback management system? Learn how integration can make all the difference.

Strategies to Drive Better Customer Engagement

Published January 03, 2017 by Questback

Customer Engagement

Positive customer engagement isn’t just good for your bottom line. It’s good for customer loyalty and your long-term revenue growth. Here are multiple strategies you can use to drive better customer engagement.

The Keys to Asking the Right Questions in Customer Surveys

Published December 29, 2016 by Questback

Customer Engagement Surveys

In today’s socially connected, information-heavy world, businesses can get ahead by gathering insightful customer feedback. Getting that insight starts with asking the right questions in your customer surveys.

Your Surprising Superpower: Customer Complaints

Published December 27, 2016 by Questback

Customer Engagement

Questback announces partnership with John Lewis that will deploy its employee engagement feedback and employee insight technology to improve their organizational effectiveness.

3 Steps to Achieving the Best Customer Experience

Published December 22, 2016 by Questback

Customer Engagement

Customer experience is a priority for most organizations, yet most struggle to realize the full potential of their efforts. Follow these 3 steps in order to deliver the best customer experience.

Want Better Customer Insight? Avoid These 7 Customer Feedback Mistakes

Published December 20, 2016 by Questback

Customer Engagement

Customer feedback mistakes can cost your business. Are you making any of these 7 common mistakes?

Traditional Employee Reviews Aren’t Working for Millennials: Here’s What to Do Instead

Published December 15, 2016 by Questback

Data & Evaluation Employee Engagement

The traditional performance review process is not working for millennials, do this instead.

The Future of Employee Feedback is Here, and It's Not a One-Off Event Anymore

Published December 13, 2016 by Questback

Employee Engagement

Move your employee feedback process into its rightful place in your organization, supporting a strategic HR function and meeting the needs of your employees.

Feedback Culture: How Uber Mastered the Feedback Loop

Published December 09, 2016 by Questback

Market Research Employee Engagement Customer Engagement

The information economy has made feedback from customers and employees an integral part of successful businesses today. Monitoring and acting on employee and customer feedback is essential for every company today.

The Importance of Organizational Effectiveness to Success in Fast Changing Markets

Published December 07, 2016 by Luke Talbot

Employee Engagement

Getting the most out of your people will lead to greater organizational effectiveness over the long term.

5 Ways to Stop Your Employees From Dreading Performance Reviews

Published November 29, 2016 by Questback

Data & Evaluation Employee Engagement Surveys

Studies say that pretty much everyone hates performance reviews. Learn five ways to make your employees stop dreading them.

The Feedback Gaps That Could Kill Your Competitive Edge

Published November 24, 2016 by Questback

Market Research

Market research is a powerful tool. Learn how to make sure you don’t have feedback gaps that could make that data less than useful.

How to Get Your Organization Ready for Instant Real-Time Customer Feedback

Published November 22, 2016 by Questback

Data & Evaluation Customer Engagement

Is your organization ready for real-time customer feedback? Here’s how to prepare your organization to assess and handle instant feedback.

How to Keep Employees From Leaving - A Guide to Employee Engagement

Published November 17, 2016 by Questback

Employee Engagement

Keeping your employees engaged is the most reliable way to grow your bottom line. Here’s how to retain your talent for the long term.

Best Practices for Startups to Boost Customer Feedback Systems

Published November 15, 2016 by Questback

Customer Engagement

For most startups, every penny and every customer matters. Learn how startups can boost customer feedback and improve customer experience.

3 Steps to Looking Like a Research Professional

Published November 10, 2016 by Questback

Market Research

Want to look like a research professional? Try these tips and tricks to engage your audience and get that data your enterprise needs.

3 Things that Shark Tank and Your Employee Engagement Strategy Have in Common

Published November 08, 2016 by Questback

Employee Engagement

I’m in! Take a few tips from the Shark Tank series to keep your employees engaged – and motivated to achieve your company goals.

The Zen of Customer Loyalty: How to Never Lose a Customer Again

Published November 03, 2016 by Questback

Customer Engagement

Learn three tenets of customer loyalty that will help even the most frustrated employee find the Zen in their customer interactions

The Difference Between Employee Engagement and Employee Satisfaction

Published November 01, 2016 by Questback

Employee Engagement

Employee satisfaction doesn’t equal employee engagement. Read more to learn just how they differ

Win the War for Talent: Listen and Act with Employee Touchpoint

Published October 27, 2016 by Questback

Employee Engagement

Employee Touchpoint gives business leaders detailed insight into what their teams are thinking during every key lifecycle phase, helping leaders develop talent faster, and solve for newly discovered issues.

Reduce Churn by Engaging Employees from the Moment They Are Hired

Published October 25, 2016 by Questback

Employee Engagement

There is a direct link between corporate performance and employee engagement. Learn how to engage your employees from the very moment they join your team.

10 Tips for Building Effective Customer Surveys

Published October 20, 2016 by Questback

Customer Engagement Surveys

Are you doing it right? Here’s 10 tips for creating effective customer surveys that get you the insight you’re looking for.

With Surveys, Shorter Is Not Always Sweeter

Published October 18, 2016 by Questback

Surveys

There’s a strong case for short surveys. But there’s also a time and place for longer surveys. Learn which you should use and when.

Emotions Trump Logic When It Comes to Customer Satisfaction

Published October 13, 2016 by Questback

Customer Engagement

Emotional satisfaction is stronger than rational satisfaction. Learn how emotions drive customer satisfaction.

What to Look for in an Employee Engagement and Feedback Tool

Published October 11, 2016 by Questback

Employee Engagement

There are many options available when choosing an employee engagement and feedback tool. This post shares key things to consider in your decision making process.

Annual Customer Surveys Are Out of Date. Do This Instead.

Published October 06, 2016 by Questback

Customer Engagement Surveys

Customer feedback is changing, is just running an annual customer survey enough?

3 Great Strategies for Gathering Real-Time Customer Feedback

Published October 04, 2016 by Questback

Customer Engagement

Asking is great. Listening is better. Learn 3 great strategies for gathering real-time customer feedback.

Customer Feedback Analytics: What You Need to Know

Published September 29, 2016 by Questback

Customer Engagement

While your organization is gathering customer feedback analytics, do you know what you’re looking for? This post breaks down what to track and manage to increase ROI on your efforts.

How to Avoid Customer Feedback Fatigue: Create Better Surveys

Published September 27, 2016 by Questback

Customer Engagement Surveys

Feedback fatigue is real - here’s how to create customer surveys that don’t exhaust your customers.

13 Facts You Didn’t Know About Enterprise Feedback Management

Published September 22, 2016 by Questback

Market Research Employee Engagement Customer Engagement

Enterprise feedback management is critical to your business, but there are a few things you may not realize. This post shares 13 facts you need to know.

Your Customers Are Mobile – Are Your Surveys Keeping Up?

Published September 16, 2016 by Questback

Surveys

Most surveys today are completed on a mobile device. Discover how you may be missing out on critical insights if your surveys aren’t mobile-friendly.

How to Measure Customer Satisfaction Like a Pro

Published September 16, 2016 by Questback

Customer Engagement

Mastering professional skills to measure customer satisfaction can help you improve survey results and drive customer loyalty in the process.

For Those Who Think Market Research Is Not Critical To Business, We Present … Facts

Published September 14, 2016 by Questback

Market Research

Market research should not be a one-off activity within your company. We present you five facts why continuous market research is critical to your business.

Customer Experience and Your Bottom Line

Published September 08, 2016 by Questback

Customer Engagement

The importance of customer experience increases simultaneously with toughening competition within an industry. Learn how customer experience is affecting your bottom line.

How to Align Employee Engagement with Business Objectives?

Published September 06, 2016 by Questback

Employee Engagement

Misalignment between employee engagement and business objectives can slow down your growth. Learn three ways to make sure your employees are aligned with company goals.

Why listening isn’t as easy as it sounds

Published July 05, 2016 by Questback

Data & Evaluation Market Research Employee Engagement Customer Engagement

Insights are vital for making better decisions. Avoid these major barriers if you want a successful feedback process.

How to Make Your Post-Sales Survey a Success

Published March 17, 2016 by Questback

Market Research Customer Engagement Surveys

The after-sales survey offers valuable insights about customers. Check out how to create a sales survey that drives satisfaction, loyalty, and up-sales.

How to Improve Your Customer Survey Response Rate

Published March 03, 2016 by Questback

Data & Evaluation Customer Engagement Surveys

Almost every enterprise is doing customer surveys but not everyone is succeeding. Are you getting the best possible response rates to your customer surveys?

How Emotions Drive Customer Experience

Published February 25, 2016 by Questback

Data & Evaluation Customer Engagement

Emotions matter more than reason in customer experience. Dig into your customer feedback to understand the feelings behind your customers' behavior.

How Workplace Diversity Increases Employee Engagement

Published February 18, 2016 by Questback

Employee Engagement

Engaging the best talent is as tough as it's ever been. Check out the tips for how to more effectively retain and engage your employees.

5 Hacks for Analyzing Customer Survey Results

Published February 11, 2016 by Questback

Data & Evaluation Market Research Customer Engagement Surveys

Collecting data on customer experience is the easy part. This post shares hacks for analyzing customer survey results and putting data into action.

Getting to the Heart of Customer Experience with Mike Wittenstein

Published February 02, 2016 by Questback

Customer Engagement

Mike Wittenstein, the CX expert, shares his tips about customer storytelling, customer experience and authentic feedback.

How to Improve your Employee Engagement

Published December 16, 2015 by Questback

Employee Engagement

Engaging the best talent is as tough as it's ever been. But a smart Voice of the Employee program gives you a powerful tool not only to retain the best employees but to systematically…

20 Benefits You Get from Employee Involvement

Published December 09, 2015 by Questback

Employee Engagement

Employee involvement is a powerful and impactful thing to do, and it has the potential to transform the way you manage your organization.

4 Common Customer Satisfaction Survey Mistakes

Published December 03, 2015 by Questback

Market Research Customer Engagement Surveys

The insights you glean from customer satisfaction surveys can be amazing, but be sure to avoid these four mistakes in order to get better results.

How to Build Great Customer Loyalty Programs

Published November 25, 2015 by Questback

Customer Engagement

How much is customer loyalty worth to your business? Does customer loyalty still work? Check out the best customer loyalty practices.

5 Ways to Build Trust in the Feedback Process

Published November 11, 2015 by Questback

Employee Engagement Surveys

Don’t collect feedback if you are going to ignore it. Check out five ways to build trust in the feedback process.

Why Your Customer Surveys Should Be Mobile-Ready

Published November 03, 2015 by Questback

Market Research Customer Engagement Surveys

Mobile-friendly customer surveys are more critical than ever. If you don’t consider mobile, you’re missing important customer insights.

How Closed-Loop Customer Feedback Improves Customer Experience

Published October 27, 2015 by Questback

Data & Evaluation Customer Engagement Surveys

If you want to win on customer experience and systematically increase customer loyalty, you've got to maintain ongoing customer feedback.

How to Deliver Excellent Customer and Employee Experiences

Published October 15, 2015 by Questback

Market Research Employee Engagement Customer Engagement Surveys

Customer experience expert and bestselling author Shep Hyken shares the secrets to amazing your customers and engaging your employees.

Build Trust and Get Better Feedback

Published September 07, 2015 by Questback

Data & Evaluation Employee Engagement Customer Engagement

Trust doesn’t come easy, but with some good habits on the part of survey professionals and management, you get better feedback.

3 Tactics For Effective Employee Performance Evaluation

Published September 03, 2015 by Questback

Data & Evaluation Employee Engagement Surveys

Performance reviews can spur organizational growth and stimulate employee engagement. Here's three tactics to make employee performance evaluations great.

How to Gain Better Insights from Social Media Customers

Published August 28, 2015 by Questback

Market Research Customer Engagement Surveys

Social media is really important. But when it comes to collecting actionable insight or using social to create smarter customer experience, lots of businesses are missing…

9 Tips For Improving Your Market Research Online Community

Published August 25, 2015 by Questback

Market Research Customer Engagement Surveys

With these nine tips, you can create a market research online community and provide a powerful way to generate feedback and engage customers.

How to Get More Insights from Your Net Promoter® Score

Published August 21, 2015 by Questback

Market Research Customer Engagement Surveys

The NPS is often regarded as the ultimate metric for business. But once you have it, how can you use it to get ahead? Check out some tips from our blog.

The Biggest Problem With Your Feedback Data

Published August 18, 2015 by Luke Talbot

Data & Evaluation Market Research Employee Engagement Customer Engagement

The biggest problem facing enterprises is not data collection, it's unlocking insights from feedback and turning it into opportunity and advantage.

7 Reasons to Use Open-Ended Survey Questions

Published August 14, 2015 by Questback

Data & Evaluation Employee Engagement Customer Engagement Surveys

Making the right choices between open-ended and closed survey questions will allow you to get the data that best serves the goal of your survey.

Lessons in Continuous Employee Feedback

Published August 10, 2015 by Paul Barnes

Data & Evaluation Employee Engagement

Accenture and Team Sky are both using using continuous employee feedback to improve performance and engagement. Check out the lessons to learn.

Kim Kardashian's Market Research Mistake

Published August 07, 2015 by Questback

Market Research Customer Engagement Surveys

An icon she may be, but Kim Kardashian's one-sided conversation means she will never be a market research star. Check out five ways you can do better.

How to Scale the Benefits of 360° Employee Feedback

Published August 05, 2015 by Questback

Data & Evaluation Employee Engagement Surveys

360° feedback provides a means to boost employee engagement, while improving your entire value chain along the way. Check out how to scale its benefits.

The Philosophy of Market Research: 8 Tips for Data Management

Published July 29, 2015 by Questback

Data & Evaluation Market Research Customer Engagement

Philosophy is not as highbrow in the data-driven world of competitive insight as you might think. Here are eight philosophers’ top tips for market research.

How To Get Better Insight From Your Employee Feedback

Published July 22, 2015 by Questback

Data & Evaluation Employee Engagement Surveys

Here are several ways to improve your employee feedback process to support a strategic HR function and meet the needs of your employees.

How Customer Surveys Increase Loyalty Surveys

Published July 20, 2015 by Questback

Market Research Customer Engagement Surveys

Done right, customer surveys don't just give insight, they also drive customer loyalty and strengthen the connection between your customers and your brand.

The Simple Way To Collect Valuable Customer Feedback

Published July 15, 2015 by Questback

Market Research Customer Engagement Surveys

You already know customer feedback is critical for improving your business, but how do you keep the process manageably simple? Read more on our blog.

5 Proactive Ways To Better Take Advantage of Customer Insights

Published July 13, 2015 by Questback

Market Research Customer Engagement Surveys

You know customer data matters, but do you know how to use customer insights to boost your revenue? Check out how customer insight can give you a leg up.

19 Stories of Customer Loyalty That Completely Changed the Game

Published July 09, 2015 by Questback

Market Research Customer Engagement

Check out 19 stories of successful customer loyalty and how companies changed the game for themselves by inspiring greater brand connection and retention.

Employee Engagement: 12 Warning Signs and 3 Winning Strategies

Published June 24, 2015 by Questback

Data & Evaluation Employee Engagement Surveys

What makes or breaks any business is the level of employee engagement. Here's twelve signs to look out for and three winning strategies.

The Value of Employees: How To Increase Your Human Capital

Published June 22, 2015 by Questback

Data & Evaluation Employee Engagement

If you want to create a highly successful organization, you’ll have no choice but to understand and manage your human capital. Let's explore the process.

If Your Customer Insight is Boring, You’re Analyzing It Wrong

Published June 17, 2015 by Questback

Data & Evaluation Surveys

Looking at raw customer insight data can be intimidating, but analyzing it should never be boring. If it is, we bet you're doing it wrong.

The 5 Market Research Blunders to Avoid

Published June 09, 2015 by Questback

Market Research Customer Engagement Surveys

Market research is a powerful way to gain competitive advantage, gather feedback and increase the profitability - but only when it’s done right.

How to Get the Most Value out of Your Employee Training Feedback

Published June 03, 2015 by Questback

Data & Evaluation Employee Engagement Surveys

If you want to develop employees who increase the power of your service-profit chain, make sure the employee training feedback includes the following steps.

Checklist: How to Run a 360° Employee Engagement Program

Published June 01, 2015 by Questback

Data & Evaluation Market Research Employee Engagement

This essential checklist gives you a framework for your 360° program that solves the most common employee engagement feedback problems.

Customer Retention: 7 Signs You're About to Lose a Customer

Published May 27, 2015 by Questback

Market Research Customer Engagement Surveys

It costs 5 times more to acquire a new customer than it does to keep a current one. Here’s what you need to know to retain your customers.

How to Make Customer Feedback Work for Your Business

Published May 22, 2015 by Questback

Data & Evaluation Customer Engagement Surveys

Real-time customer feedback is the key to improving CX, unlocking loyalty, delivering stronger results and beating competitors. Here's how to do it.

3 Ways to Use Market Reseach to Win Customers

Published May 20, 2015 by Questback

Market Research Customer Engagement

Knowledge is power, and gathering competitive intelligence is the key to success. Here are three ways to use market research data to win new customers.

Do You Get Reliable Customer Feedback from Mystery Shoppers?

Published May 13, 2015 by Questback

Market Research Customer Engagement

Mystery shopping has fluctuated in recent years. Is your organization getting reliable customer feedback or wasting precious resources on mystery shoppers?

How Does Integrated Feedback Management Help Your Business?

Published May 06, 2015 by Questback

Data & Evaluation Market Research Customer Engagement

You’re overloaded with feedback, but you don't get ahead of competitors. Something's going wrong. Here's how feedback management solutions may help you.

How to Increase Employee Engagement?

Published April 29, 2015 by Questback

Data & Evaluation Employee Engagement

One of the biggest sticking points of employee engagement is a lack of accurate feedback on their performance. Check out how to better engage employees.

Without Customer Insight We're Just Lost in Data

Published April 27, 2015 by Matti Heikkonen

Data & Evaluation Market Research Customer Engagement

Big data can tell us everything in short, but gaining customer insight is the most important source of competitiveness and getting ahead.

The Power of Real-Time Customer Feedback

Published April 21, 2015 by Questback

Customer Engagement

Customers have unparalleled power to amplify their voice. Here's why collecting real-time customer feedback is now more important than ever.

How Unified Enterprise Feedback Management Saves You Money

Published April 09, 2015 by Questback

Surveys

Choosing a unified approach to enterprise feedback gives you comprehensive insight that leads to revenue gains. Read more and request a demo.

5 Tips to Take Your Employee Engagement to The Next Level

Published April 07, 2015 by Questback

Employee Engagement

Here are the warning signs of poor employee engagement, with tips on how to improve it organization-wide and go from mediocre to marvelous.

5 Ways To Improve Your Employee Performance Evaluation

Published April 02, 2015 by Questback

Employee Engagement

Both managers and employees hate performance reviews. Here are five ways to make your employees stop dreading performance evaluations.

Trend-Spotting: Break Down Silos by Collating Customer Feedback

Published March 31, 2015 by Questback

Customer Engagement

Collating customer feedback can improve the efficacy and consolidate the competitive advantage of even the most siloed companies.

5 Ways Customers Complain Indirectly

Published March 26, 2015 by Questback

Customer Engagement

Are you really listening to your customers? When you gather customer feedback, be on the lookout for these five ways customers complain indirectly.

Closing Feedback Gaps To Open Up Your Competitive Edge

Published March 24, 2015 by Questback

Market Research Customer Engagement

Are you aware of your feedback gaps? These gaps may be turning your market research from a tool into a liability. Here's how to close them.

Are You Able to Retain Your Best Employees?

Published March 20, 2015 by Questback

Employee Engagement

Employee retention has been tough for years now. But it’s about to get tougher, because more than a third of the workforce is ready to walk.

Survey Personalization Gone Bad - Mistakes To Avoid

Published March 18, 2015 by Questback

Customer Engagement Surveys

Research has revealed that 69% of consumers find some personalization tactics of surveys “creepy”. Here's tips for how to avoid the alienation effect.

7 Definite Ways Employee Feedback Can Help Win New Customers

Published March 13, 2015 by Questback

Employee Engagement

Within your organization lies a powerful-yet-often-overlooked ally in your mission to win new customers — your employees' feedback.

5 Persistent Customer Satisfaction Myths and How to Bust Them

Published March 10, 2015 by Questback

Customer Engagement

If you believe any of these five persistent myths about customer satisfaction, you might not be getting enough insight from your customer experience data.

3 Customer Insights You Need To Know Before The Next Launch

Published February 27, 2015 by Questback

Data & Evaluation Market Research

What if you could improve your chances of your next launch being a big hit with your customer base with a bit of market research and customer insight?

Loneliness At Work - Retain Employees with Human Connection

Published February 24, 2015 by Stine Fjell

Employee Engagement Surveys

Increasing the human connection is good for the soul of your company, as well as profitability. Here's a few simple ways to improve employee retention.

Is Your Employee Feedback Getting to the Truth?

Published February 18, 2015 by Questback

Employee Engagement Surveys

Honest and timely feedback does not require an undercover operation. Here’s four steps to collecting better feedback from your employees.

How Real-time Customer Insight Makes Your Sales Team Psychic

Published February 13, 2015 by Questback

Market Research Customer Engagement Surveys

Your sales team doesn’t need a psychic. But gathering real-time customer insight is essential for the sales team, in order to predict consumer behavior.

Why You Shouldn't Ignore Employee Engagement

Published February 10, 2015 by Questback

Data & Evaluation Employee Engagement

Employees are the most valuable asset that an organization has, yet the majority of companies are lacking of focus on employee engagement initiatives.

How to Leverage Employee Engagement for Competitive Intelligence

Published February 03, 2015 by Questback

Employee Engagement Surveys

When you add employee engagement to your wider market research, you can get a deeper understanding of your market and even discover new opportunities.

Want Better Customer Insight? Understand These 3 Scoring Models

Published January 29, 2015 by Questback

Data & Evaluation Customer Engagement

As each scoring model offers a different perspective, understanding these 3 scoring models helps you to gain more meaningful customer insight.

Better Customer Experience Through Smarter Employee Engagement

Published January 21, 2015 by Questback

Employee Engagement Customer Engagement Surveys

When your company's culture centers on a sense of loyalty to customers and employees, you’re able to deliver exceptional customer experiences. Here's how.

4 Ways To Improve Your Employee Engagement Model

Published January 15, 2015 by Questback

Employee Engagement

Measuring employee engagement isn’t enough anymore. Here’s how you can create real-life employee engagement without the problems of the standardized model.

How To Get More Insight From Your Customer Feedback

Published January 12, 2015 by Questback

Customer Engagement

Chances are that you're missing important details when looking at the same customer data. Here's how to gain better insights from your customer feedback.

How to Use 360° Degree Feedback to Create Smarter, Happier Teams

Published January 09, 2015 by Questback

Employee Engagement Surveys

The 360° employee feedback has replaced employee performance measurements. Here's what it really means, and how you can use it to develop smarter teams.

3 Ways to Better Measure Customer Experience

Published January 08, 2015 by Questback

Customer Engagement

Consumers no longer only want a product or a service - they want the experience of a brand promise. Here are 3 tips for measuring and utilizing customer experience.

Why to Collect Feedback from the Experience as It Happens

Published January 07, 2015 by Questback

Market Research Customer Engagement Surveys

When you collect feedback from customer experience right after the experience itself, you get better feedback. Let's explore why.

How to Build the Perfect Online Community for Market Research

Published January 06, 2015 by Questback

Market Research Customer Engagement

Look beyond questionnaires to reveal the opportunities of a market research online community (MROC). Here are tips for how to build one.

Survey Hacks: Are You Getting the Right Answers to All the Wrong Questions?

Published January 05, 2015 by Questback

Employee Engagement Customer Engagement Surveys

The value you get from your customer and employee surveys depends on the quality of the questions you ask. You’ve worked hard on this research program, but the insights…

One big mistake that companies often make when it comes to employee satisfaction

Published August 05, 2014 by Questback

Employee Engagement Surveys

The number one reason people quit their jobs is not salary or to do with the work itself, but because they feel unappreciated. This statistic from a 2004 Labor Department…

How Much Customer Insight Data is Enough?

Published June 20, 2014 by Questback

Data & Evaluation Market Research Surveys

Many companies are struggling with finding the balance between collecting customer insight data and using it wisely. Here's how to master the issue.

5 Clever Ways to Increase Your Net Promoter Score™

Published May 20, 2014 by Questback

Customer Engagement Surveys

The NPS is a market research methodology that determines how popular your product or service is with consumers. Here are five ways to increase your score.

Best Practices of Customer Feedback

Published May 06, 2014 by Questback

Data & Evaluation Market Research Customer Engagement

Darren Bosik, Questback's talented methodologist, shares his knowledge and tips about customer feedback and market research.

Survey Hacks: A Cheat Sheet for Creating Online Surveys that Work

Published May 06, 2014 by Questback

Data & Evaluation Market Research Employee Engagement Customer Engagement Surveys

A checklist of simple-yet-effective hacks for optimizing your online surveys. Whatever your objective, do these 11 things and your surveys will bring results.