Market ResearchGather valuable insights about your market and target groups

  • Dialogue with the market and target groups
  • Templates for all your core needs
  • Advanced reporting
Person with graphs behind

Make informed decisions based on insights

Our solutions are easy to use and adapt to the needs of your organization. Questback’s extensive experience in the Market Research field guarantees a strong partner ready to support you in each step of the journey. Start gaining insights and begin acting upon them to become smarter as an organization.

Market Research Management with Questback

Dynamic links for low-threshold integrations
Turnkey MR templates created by area experts
Extensive support for multi-lingual support
Easy to share your results with colleagues on different levels
Flexible handling of background data
Isolate or share data between users, it's powerful but simple
Build and track KPIs to get a holistic perspective of your data
Intuitive import function when building a quest

We used to only be able to conduct this survey once a year, due to the significant resources needed. But thanks to digitalisation it has been possible to optimise several tasks conduct it repetitively according to the organisations needs.

Mikael Welinder, Head of Safety & Health, Scania

Handelsbanken now has a way of checking in with the customers every now and then which in turn creates opportunities for potential improvements in the performance of each individual employee.

Pirjetta, Communications Managers, Handelsbanken, Finland

We want to be able to use the data in our daily routines and as a tool for information management. Our employees felt that Questback understood and had the ability to realize their objectives in a way that other companies couldn't.

Hannu Rusama, Development Manager, SOS Barnbyar, Finland

Why work with Market Research?

Recent research highlights the need of Market Research for a better understanding of customer needs and as a tool for conducting research.

  • 60%

    Advise to focus on customer needs

    60% of researchers advise brands to work hard to understand what their customers need and pivot strategy accordingly.

    Hubspot 2021
  • 67%

    Positive to digital tools

    67% of respondents agreed that bringing people together in person in the near term seems unnecessary with the great tools available.

    Hubspot 2021
  • 82%

    Fail in launching a product

    Start by analyzing your target market for success.

    Clayton Christensen

Our Solutions

Market Research

Product, brand tracker, website and board evaluation.

Questback employees in group

Insights that matter

Collecting insights is not only about making your organisation smarter. It’s about making everyone heard and leveraging that power for your success.

People matter. Get their insight.