Blog

Keep up-to-date with all the latest happenings in Employee Insight, Customer Insight, and Market Research from our experts.

How to Build the Perfect Online Community for Market Research

Look beyond questionnaires to reveal the opportunities of a market research online community (MROC). Here are tips for how to build one....

  • 6 January 2015

Survey Hacks: Are You Getting the Right Answers to All the Wrong Questions?

The value you get from your customer and employee surveys depends on the quality of the questions you ask.  You’ve worked hard on...

  • 5 January 2015

One big mistake that companies often make when it comes to employee satisfaction

The number one reason people quit their jobs is not salary or to do with the work itself, but because they...

  • 5 August 2014

How Much Customer Insight Data is Enough?

Many companies are struggling with finding the balance between collecting customer insight data and using it wisely. Here's how to master the issue. ...

  • 20 June 2014

5 Clever Ways to Increase Your Net Promoter Score™

The NPS is a market research methodology that determines how popular your product or service is with consumers. Here are five ways to increase your score....

  • 20 May 2014

Best Practices of Customer Feedback

Darren Bosik, Questback's talented methodologist, shares his knowledge and tips about customer feedback and market research....

  • 6 May 2014

Survey Hacks: A Cheat Sheet for Creating Online Surveys that Work

A checklist of simple-yet-effective hacks for optimizing your online surveys. Whatever your objective, do these 11 things and your surveys will bring results....

  • 6 May 2014

The 10 Commandments of Customer Experience

Check out these ten principles and take your customer experience to the next level, no matter what business or industry you are in....

  • 28 April 2014

12 Simple Yes/No Questions to Ask Before Sending Out Your Survey

Surveys are a powerful way to gain insights from customers and employees - check out these 12 tips to get the best results....

  • 21 April 2014

The Art of Loving Negative Feedback

Surveys can be intimidating for many managers, giving the vibe that they are being tested. But 'bad' feedback can be the best feedback you ever get....

  • 2 April 2014