Blog

Keep up-to-date with all the latest happenings in Employee Insight, Customer Insight, and Market Research from our experts.

How to Make Your Post-Sales Survey a Success

The after sales survey offers valuable insights about customers. Check out how to create a sales survey that drives satisfaction, loyalty, and up-sales....

2021-11-25

Communication – nine tips to achieve higher employee engagement

People might have a hard time remembering what you said or what you did, but everyone remembers how you made...

2021-11-18

Encouragement – nine tips to raise your employees level of engagement.

Whenever someone feels appreciated, it usually leads to several positive effects, the primary one being a stronger bond between two...

2021-11-08

The 7 Stages of the Employee Life Cycle and Why They Matter

The employee life cycle has 7 distinct stages, each of which provides the opportunity to collect feedback, gain insight and improve performance....

2021-11-04

Survey hacks: are you getting the right answers to all the wrong questions?

The value you get from your customer and employee surveys depend on the quality of the questions you ask. You’ve worked...

2021-10-27

5 Reasons To Combine Qualitative And Quantitative Research

Combining qualitative and quantitative market research methods delivers deep & powerful market research insight. See the 5 ways it benefits your survey....

2021-10-12

7 Reasons to Use Open-Ended Survey Questions

Making the right choices between open-ended and closed survey questions will allow you to get the data that best serves the goal of your survey....

2021-09-12

A brief history of the Net Promoter Score

Net Promoter Score. You’ve probably heard the term before, maybe you’ve seen the abbreviation “NPS” in a blog post or...

2021-05-06

Why now is the time to upgrade your listening strategy

During the recent lockdown period, listening to staff concerns and focusing on the employee experience has been vital to continuing some sort of ‘business as usual’ service. While we are a long way from normality, in the UK, we are now transitioning to a new period as we emerge from full lockdow...

2020-06-10

Preparing for a new normal

Since March Questback has been surveying employees from a variety of organisations in the UK, Germany, the Nordics and the USA to understand the employee experience during the pandemic. Have people been getting the support they need to work from home effectively? Are organisations paying enough att...