Employee Feedback & 360
- engagement and eNPS
- leadership and communication
- work environment and development
- organisational units and employee groups
- trends across survey waves
- strengths, priorities and drivers of engagement
Insight Reports & Advanced Analytics
Insight Reports that tell leadership what to do first
A survey report should never leave leaders asking “so what?”. Questback’s management-ready Insight Reports combine data visualisation, expert interpretation and prioritisation methods to show what the collected feedback means and where to act first.
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INSIGHT REPORTExecutive summary
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INSIGHT REPORTDriver analysis
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INSIGHT REPORTAction matrix
Choose your area
What is an Insight Report?
An Insight Report is a customised, management-ready analysis of your feedback results, created by Questback survey consultants. It is delivered as a presentation-ready report for leadership and can be extended with subgroup analyses for regions, countries, departments, teams or business units.
The difference to a dashboard is simple: a dashboard shows you everything. An Insight Report tells you what matters, why it matters and where to act first.
Because our consultants work directly with the feedback data in Questback, they have the full context behind the results — from questionnaire structure and background variables to open-text responses.
What a typical Insight Report includes
Depending on the programme and reporting needs, an Insight Report can include:
- Executive summary with key findings and recommended next steps
- Survey background, participation and respondent profile
- Relevant KPIs such as eNPS, NPS, CSAT, engagement or satisfaction
- Strengths and development areas
- Segment and subgroup analysis
- Open-text analysis with Questback IQ and expert interpretation
- Historic, internal or external benchmarks where available
- Driver analysis showing what is most strongly related to the outcome you want to improve
- An action matrix showing what to prioritise, maintain or monitor
- Recommendations for leadership and other responsible teams
Understand what matters most
Driver analysis
Not every low score deserves the same attention. Driver analysis identifies which survey topics are most strongly related to the outcome you care about, such as engagement, eNPS, NPS, loyalty or overall satisfaction.
It helps separate topics that simply score low from the topics that are most strongly connected to the outcome — so improvement efforts can be focused where they are most likely to matter.
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INSIGHT REPORT
Driver analysis
Action matrix
An action matrix combines two dimensions:
- how strongly a topic is related to the outcome you want to improve;
- how well you currently perform on that topic.
This creates four practical categories:
Relationship to the outcome
Critical weaknesses
High importance, weaker performance: prioritise
High importance, weaker performance: prioritise
Important strengths
High importance, strong performance: maintain and protect
High importance, strong performance: maintain and protect
Monitor
Lower performance, lower immediate impact: watch and revisit
Lower performance, lower immediate impact: watch and revisit
Maintain
Solid performance, lower immediate priority: keep stable without overinvesting
Solid performance, lower immediate priority: keep stable without overinvesting
Current performance
The result is a clear answer to the question leadership ultimately needs answered:
What should we do first?
Additional analyses within an Insight Report
Depending on the programme, available data and business question, an Insight Report can also include:
- Subgroup driver analysis
Understand what drives engagement, loyalty or satisfaction in a specific country, segment or business unit - Trend analysis
Compare current results with previous waves and see whether results are moving over time - Benchmark analysis
Compare results with historic, internal or external reference data where available - Promoter versus detractor analysis
Understand what separates advocates from critics - Journey and touchpoint comparison
Compare feedback across different moments, touchpoints or stages, for example across the customer journey or employee lifecycle - Open-text theme and sentiment analysis
Combine Questback IQ with expert interpretation of comments and themes
Insight Reports for employee and customer feedback
The structure and analysis are adapted to the programme, audience and decisions the report needs to support.
Customer Feedback & NPS
- NPS, CSAT and loyalty
- customer segments and key accounts
- products, markets and touchpoints
- customer journey stages
- trends across survey waves
- strengths, priorities and drivers of satisfaction or loyalty
UNDERSTAND & ACT
From analysis to action
An Insight Report helps you understand what matters and where to focus. The next step is turning those priorities into concrete action.
Questback survey consultants can present the findings to leadership, HR teams, CX teams, managers or individual business units and, where useful, facilitate an Insights & Actions Workshop.
Typical outcomes can include:
- agreed priority topics
- concrete improvement actions
- clear owners and next steps
- communication messages for the wider organisation
- a shared basis for follow-up
Frequently asked questions
What is the difference between an Insight Report and LiveReports?
LiveReports give you interactive access to survey results, KPIs, comparisons and detailed responses for ongoing exploration. An Insight Report adds expert interpretation and prioritisation: Questback survey consultants analyse the results, identify what matters most and translate the findings into management-ready conclusions and recommendations.
How long does an Insight Report take?
The timeline depends on the scope, data readiness and analyses required. Your survey consultant will agree the reporting timeline with you during project scoping. For recurring programmes, an established reporting structure can make subsequent survey waves more efficient.
Does an Insight Report require feedback collected through Questback?
Insight Reports are created from feedback data available in Questback, allowing our survey consultants to work directly with the full context of the survey and its results. Where historical results from earlier surveys or another system can be mapped appropriately, they can also be incorporated into the analysis.
Need help turning survey results into clear priorities?
Talk to a Questback survey consultant about the reporting and analysis needs for your next survey.
