Astrid van den Brink Erlandsson, Chief Customer Officer

Astrid van den Brink Erlandsson is a recognized strategist and expert in Employee Experience (EX) and Customer Experience (CX). With her extensive background and experience working with many large companies and organizations, including Sifo, Netigate, Universum, and H&M, Astrid has helped her clients improve their customer and employee experiences.

As Global Head of Professional Services, previously at Netigate and now at Questback, Astrid leads a team that helps several of Northern Europe’s largest companies improve their CX and EX. Her passion for creating a positive work environment and a high-quality customer experience has made her a sought-after leader in the industry.

Astrid has in-depth knowledge of the latest trends in CX and EX and uses her expertise to develop tailored strategies that help companies achieve their goals. She has shared her knowledge through webinars, presentations, blog posts, and guides, and has also served as a speaker at numerous industry events and conferences.

Astrid holds a degree in business administration from the University of Groningen and also studied at the University of Paderborn. She continuously pursues professional development in CX and EX to stay up to date on the latest trends and best practices.

With her passion and expertise, Astrid is a role model in the fields of CX and EX, and her work has helped many companies create a more meaningful and profitable customer and employee experience.