In the competitive TV and media industry, collecting viewer feedback is crucial to fine-tuning programmes to ensure their lasting success. Recognising this, global content company FremantleMedia commissioned Ipsos Connect to create and run its iCount viewer research panel.


Ipsos Connect therefore turned to Questback, the company’s global partner of choice for research panel software, for a solution. Ross Williams, Research Director, Ipsos Connect, explains more about why Questback was chosen, “We previously ran iCount on an internal tool, with support located in North America. This naturally limited the speed of response, and made it difficult to make changes and upload new questions quickly. We saw the advanced functionality that Questback provides, the flexibility it offers, and were impressed by the ‘can do’, positive attitude that the team demonstrated in our meetings. We were therefore fully confident in adopting Questback as iCount’s platform for the future.”


“Since moving to Questback we’ve seen a definite difference in what we can achieve,” said Paul Wood, Head of Global Research & Insight at FremantleMedia.

Results at a Glance:

  • Ability to launch new research in an hour, rather than days
    Greater engagement through innovative new features such as video rating tool
    Easier management through flexible platform and close partnership