Need a smart, reliable way to collect feedback? Questback’s survey tool helps you create, distribute, and analyse surveys across your organisation — whether for customers, employees, or partners. With over 20 years of experience, we help you turn raw responses into clear, actionable insights that improve satisfaction, drive innovation, and strengthen performance.
Up and running in minutes: 35+ templates in the survey tool
Professional consulting in your language
Generative AI and intelligent analytics – built to deliver insight
GDPR-compliant with secure servers located in Europe
Tailored to your needs
"Previously, Scania could only conduct these types of surveys annually because they were very resource- and time-consuming. Thanks to digitalization, we are now able to streamline most steps and create the surveys on demand."
Mikael Welinder Head of Safety & Health
"A great and easy-to-use survey tool for collecting customer insights."
Filip Ingelström Campaign and Analysis Specialist
1 600+
happy
customers
21%
14%
20%
Personal consulting
Smooth start,
real impact
User-friendly platform
Ready-made solutions built for real users
Invaluable insights
Successful surveys deliver valuable insights
Powerful, adaptable features
Tailor your Quests to your needs
Reliable and personalised consulting
Fully GDPR compliant
25 years of experience in feedback
Questback is built to meet the feedback needs of any organization—regardless of industry, size, geographical reach, or complexity. It includes pre-built templates that can be tailored to your specific requirements, making it easy to get started and adapt to your processes.
Whether it’s about improving the customer experience, boosting employee engagement, or making strategic decisions, you need a solution that makes it easy to turn insights into action.
In a world where data flows from every direction, it’s easy to drown in information – and miss what truly matters. Questback helps you cut through the noise and focus on the feedback that drives real decisions.
Questback makes it easy to collect and analyse feedback – and most importantly, to act on it. With our powerful, user-friendly tools, you get the right insights at the right time. We turn complex data into clear, actionable insights that help you make better decisions and strengthen your organisation.
Book a meeting with our advisors – we’ll help you get started and show you how quickly you can create your own surveys with Questback!
Perfect for smaller teams or organisations that want to get started with customer or employee surveys quickly.
1 user included
5 hours of InsightLab
Deeper insights with extended support – ideal for medium-sized organisations looking to invest in their surveys.
1 user included
10 hours of InsightLab
A comprehensive solution for small to large organisations aiming to maximise the customer or employee experience at the highest level.
1 user included
15 hours of InsightLab
We tailor the right package for customer and employee surveys to suit your needs.
Questback’s survey tool makes it easy to collect structured feedback and turn it into clear, measurable improvements.
A survey tool matters because it allows organisations to collect feedback efficiently and at scale. It helps improve customer satisfaction, strengthen employee engagement, and guide smarter business decisions.
You should use a survey tool regularly and with purpose, depending on your goals. For example, run a comprehensive annual survey to measure overall satisfaction or engagement, and complement it with quarterly or monthly pulse surveys to track specific issues or trends. Use the tool after key events — like product launches, employee onboarding, or major projects — to gather targeted feedback. Consistent use helps you spot patterns, monitor progress, and respond quickly to changes. Questback’s platform allows you to schedule automated surveys, track results over time, and integrate insights into your daily operations for continuous improvement.
Ensure anonymity: When respondents are confident that their answers can’t be traced back to them, honesty increases significantly.
Use neutrally worded questions: Avoid leading questions – instead, ask clearly, objectively, and openly.
Keep surveys short and relevant: Respondents who feel their time is respected tend to answer more honestly.
Choose the right timing: Right after a touchpoint or experience – when impressions are still fresh and unbiased.
Be transparent about the purpose: When it’s clear why you’re asking and how the feedback will be used, people are more willing to respond honestly.
Make it routine, not a one-off: Regular opportunities to give feedback show that it’s valued, which encourages more thoughtful and honest responses.
Key insight: Honesty doesn’t happen by chance – it requires trust, clear communication, and a well-designed survey structure.
The real work begins after the survey. With Questback, you can quickly and clearly analyse the results – by theme, team, or location. Together with managers and employees, you identify concrete actions. By openly sharing the key insights and turning them into action, you strengthen trust in the entire feedback process.
Yes – if you’re a company or organisation looking to collect feedback in a professional manner and on a regular basis and turn it into real change. You’ll get personal consulting, proven templates, and support with both analysis and follow-up actions.
No – if you’re as a private person looking to run a one-off survey, or if you are looking for a free solution. In that case, a simpler free tool may be better suited to your needs.
Do you want higher profits, more satisfied customers, greater productivity, and healthier, more engaged employees? This guide gives you 33 practical tips to help you boost employee engagement in your workplace.
Do you know which questions you need to answer to choose the right feedback solution? Download our whitepaper to future-proof your feedback insights!
Questback offers a wide range of features and options for all types of organizations. Describe your needs in the form below, and we’ll get back to you as soon as possible.
