Collect meaningful feedback, improve customer satisfaction, and boost your business with Questback’s powerful customer surveys.
Up and running in minutes with customer survey templates
Professional consulting in your language
Generative AI and intelligent analytics – built to deliver insight
GDPR-compliant with secure servers located in Europe
Tailored to your needs
"With the help of Questback, we can tailor internal and external surveys, giving us valuable insight to evaluate and improve services and development initiatives."
Lene Sellæg HR Manager
"A great and easy-to-use survey tool for collecting customer insights."
Filip Ingelström Campaign and Analysis Specialist
1 600+
happy
customers
21%
14%
20%
Personal consulting
Smooth start,
real impact
User-friendly platform
Ready-made solutions built for real users
Invaluable insights
Successful surveys deliver valuable insights
Powerful, adaptable features
Tailor your Quests to your needs
Reliable and personalised consulting
Fully GDPR compliant
25 years of experience in feedback
Questback is built to meet the feedback needs of any organization—regardless of industry, size, geographical reach, or complexity. It includes pre-built templates that can be tailored to your specific requirements, making it easy to get started and adapt to your processes.
Whether it’s about improving the customer experience, boosting employee engagement, or making strategic decisions, you need a solution that makes it easy to turn insights into action.
In a world where data flows from every direction, it’s easy to drown in information – and miss what truly matters. Questback helps you cut through the noise and focus on the feedback that drives real decisions.
Questback makes it easy to collect and analyse feedback – and most importantly, to act on it. With our powerful, user-friendly tools, you get the right insights at the right time. We turn complex data into clear, actionable insights that help you make better decisions and strengthen your organisation.
Book a meeting with our advisors – we’ll help you get started and show you how quickly you can create your own surveys with Questback!
Perfect for smaller teams or organisations that want to get started with customer surveys quickly.
1 user included
5 hours of InsightLab
Deeper insights with extended support – ideal for medium-sized organisations looking to invest in their surveys.
1 user included
10 hours of InsightLab
A comprehensive solution for small to large organisations aiming to maximise the customer experience at the highest level.
1 user included
15 hours of InsightLab
We tailor the right package for customer and employee surveys to suit your needs.
Your customers’ voices hold the key to growth. With Questback, you can launch customer surveys that uncover actionable insights — helping you strengthen relationships, improve products, and stay ahead of competitors.
Customer surveys are used to collect structured, reliable feedback from your customers on their experiences, needs, and expectations. They help companies understand satisfaction levels, identify areas for improvement, and spot opportunities for innovation. Beyond just asking questions, a well-designed survey system helps you track trends over time, segment customer responses, and prioritize actions that directly impact retention, loyalty, and revenue growth. With Questback, you can be confident you’re gathering meaningful data that drives real business outcomes — not just ticking a box.
You should run customer surveys regularly and strategically, depending on your customer journey and touchpoints. For most companies, this means sending short, targeted surveys after key interactions (like a purchase or support call) and running broader satisfaction or loyalty surveys quarterly or biannually. Regular surveying allows you to spot changes in customer sentiment early, monitor progress against KPIs, and avoid surprises. Questback provides tools to automate survey distribution, analyze trends over time, and integrate insights into your existing processes — ensuring you always stay aligned with your customers’ evolving needs.
Ensure anonymity: When respondents are confident that their answers can’t be traced back to them, honesty increases significantly.
Use neutrally worded questions: Avoid leading questions – instead, ask clearly, objectively, and openly.
Keep surveys short and relevant: Respondents who feel their time is respected tend to answer more honestly.
Choose the right timing: Right after a touchpoint or experience – when impressions are still fresh and unbiased.
Be transparent about the purpose: When it’s clear why you’re asking and how the feedback will be used, people are more willing to respond honestly.
Make it routine, not a one-off: Regular opportunities to give feedback show that it’s valued, which encourages more thoughtful and honest responses.
Key insight: Honesty doesn’t happen by chance – it requires trust, clear communication, and a well-designed survey structure.
Once you’ve collected customer survey results, the key is to analyze the data promptly and turn it into actionable insights. With Questback, you can segment responses by customer type, satisfaction level, or region, making it easy to spot patterns and priorities. Next, share the findings with relevant teams — from product development to customer service — and assign clear action items based on what the data reveals. Importantly, let your customers know you’ve listened by communicating the changes or improvements you’re making. This closes the feedback loop, builds trust, and encourages future participation.
Yes – if you’re a company or organisation looking to collect feedback in a professional manner and on a regular basis and turn it into real change. You’ll get personal consulting, proven templates, and support with both analysis and follow-up actions.
No – if you’re as a private person looking to run a one-off survey, or if you are looking for a free solution. In that case, a simpler free tool may be better suited to your needs.
Do you want higher profits, more satisfied customers, greater productivity, and healthier, more engaged employees? This guide gives you 33 practical tips to help you boost employee engagement in your workplace.
Do you know which questions you need to answer to choose the right feedback solution? Download our whitepaper to future-proof your feedback insights!
Questback offers a wide range of features and options for all types of organizations. Describe your needs in the form below, and we’ll get back to you as soon as possible.
