Questback, EFS and Tivian: History and current status
They all share a company and product history, but are clearly distinct today. Questback continues to operate as an independent company and offers the Questback Essentials feedback platform, with a focus on Employee Experience (EX) and Customer Experience (CX).
In 2021, the former EFS business was separated from Questback and continued under Tivian. EFS, Unipark, EFS People / Questback People, Orbit and Portals are not current Questback products.
What belongs to whom today?
Name
Historical Relationship
Status Today
Questback
Independent feedback company with roots in Norway.
Continues to operate today; its current platform is Questback Essentials.
Questback Essentials
Questback’s current feedback platform.
Current Questback offering, particularly for Employee Experience and Customer Experience.
Globalpark
German feedback and survey software company acquired by Questback in 2011.
Historical company name; not a current Questback product.
EFS / Enterprise Feedback Suite
Entered the Questback group through the Globalpark acquisition and became part of the Questback portfolio.
Not part of Questback’s current offering; the former EFS business continued under Tivian after the 2021 separation.
Unipark
Historical offering from the Globalpark/EFS environment and later part of the Questback portfolio at the time.
Not part of Questback’s current offering.
EFS People / Questback People
Historical product name within the former Questback/EFS portfolio.Historical product name within the former Questback/EFS portfolio.
Not part of Questback’s current offering.
Orbit
Historical module within the former Questback/EFS portfolio.
Not part of Questback’s current offering.
Portals
Historical module within the former Questback/EFS portfolio.
Not part of Questback’s current offering.
Tivian
Has continued the former EFS business since the 2021 separation.
Separate from Questback today.
Key Milestones
Year
Milestone
2000
Questback is founded in Norway. Its first platform, then called Ask & Act, forms the foundation of today’s Questback Essentials product line.
2008
Questback acquires EasyResearch in Sweden and Refleks in Norway, expanding its Nordic presence.
2010
Questback acquires Digium in Finland.
2011
Questback acquires Globalpark AG in Germany. Through Globalpark, EFS and other Globalpark offerings become part of the Questback portfolio at the time.
2011-2020
Questback operates a broader portfolio of feedback and survey solutions, including EFS-based offerings.
2021
The former EFS business is separated from Questback and continued under Tivian. Questback continues to operate as an independent company.
Today
Questback focuses on its plattfrom Questback Essentials and supports organisations particularly in Employee Experience and Customer Experience.
Questback today
Questback is an independent European provider of feedback management solutions. Its current platform, Questback Essentials, helps organisations collect, analyse and act on feedback, with a particular focus on Employee Experience (EX) and Customer Experience (CX).
If you are looking for the current Questback solution, visit the current Employee Experience and Customer Experience pages.
FAQ
Does Questback still exist?
Yes. Questback continues to operate as an independent company. Its current platform is Questback Essentials.
Is Questback the same company as Tivian today?
No. Questback and Tivian are separate today.
Did Questback become Tivian?
Not entirely. In 2021, the former EFS business was separated from Questback and continued under Tivian. Questback itself continued as an independent company.
What happened to EFS?
EFS was part of the Questback portfolio for many years. In 2021, the former EFS business was separated from Questback and continued under Tivian. EFS is not part of Questback’s current product offering.
Does Questback own or offer EFS today?
No. EFS is not a current Questback product.
What happened to Unipark?
Unipark was part of the historical Globalpark/EFS environment and later part of the Questback portfolio at the time. It is not part of Questback’s current product offering.
Is Questback Essentials the same as EFS?
No. Questback Essentials is Questback’s current platform. EFS belongs to Questback’s historical product portfolio and is not the same product.
What was Globalpark?
Globalpark was a German software company for feedback and survey solutions. Questback acquired Globalpark in 2011, bringing EFS and other Globalpark offerings into the Questback portfolio at the time.
Which companies has Questback acquired in the past?
Important acquisitions during Questback’s European expansion include EasyResearch in Sweden and Refleks in Norway (2008), Digium in Finland (2010), and Globalpark in Germany (2011).
Why do older Questback pages still mention EFS or Unipark?
Questback has historical customer stories, articles and resources from the period before 2021. These pages document the product portfolio at the time. Where they remain public, they should be clearly placed in historical context and link to this page for the current status.
