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Oriflame

Elias Axelsson Björklund
Resurssit
Asiakascaset
Oriflame

Oriflame’s beauty and wellness products can be found in 60 different countries. An important part of the organisation is to have a better understanding of their customers and get access to valuable insights for the development of new products. The Questback platform is one of many important survey tools used by Oriflame to produce data and results as a basis for being able to work strategically with brand awareness, sustainability and to be able to respond properly to various requests and use the platform to find solutions for specific needs.

Annika Grenz is the Director of Global Insight and is part of a team that does research on a global level. Linda Eliasson is a superuser and the main user of the Questbacks platform at Oriflame. They see the ability to have full control and freedom over the process as the next step to gain important insights. They also believe that each user should know how to maximise the value of the platform to be able to collect as many insights as possible.

Own the process

“We needed a tool that we could have control over from the beginning to the end. We wanted to formulate our own questions, be able to see and analyze the data and, simply put, have full control and insight into the process and the data, from beginning to end. We wanted to have control during the data collection, own the entire process and be able to work in a polished way”, says Annika.

The partnership

Oriflame has used Questback to gain insight in product development, design, sustainability, customer expectations, among other data, for a while now. The high quantity of data in combination with the high quality data makes it easier to target specific target groups without being forced to use an external company.

What the people at Oriflame appreciate about Questback is that the platform can be used for many different purposes and is easy to adjust after their needs. Internal employee surveys, customer insights and wide
Market Research can all be done on the platform.It is also possible to share the surveys among the users and help each other use the tool better, both in the office and remotely. QB Community is a valuable resource for finding answers to questions and sharing information among users. Oriflame is also happy that Questback listens to their feedback to further improve the platform.

“We really appreciate the ease of access in this form of platform and we also appreciate the Questback team, they have been very helpful when we have had questions and it has been a positive experience working with them.”

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Ota yhteyttä

Questback Kansainvälinen Questback Suomi Questback Benelux Questback Norja Questback Ruotsi Questback Saksa Questback Espanja Questback Ranska Questback Italia Questback Etelä-Afrikka Questback Yhdistynyt kuningaskunta

Kansainvälinen

Tuki sales@questback.com
Bogstadveien 54, 0366 Oslo
Questback AS

Suomi

Tuki sales.fi@questback.com
Keilaniementie 1, 02150 Espoo
Questback OY

Benelux

Tuki sales.nl@questback.com
Millennium Tower, Radarweg 29, 1043NX Amsterdam
Tuki:  +47 21 02 70 70
Myynti:  +31 61 66 97 463
Questback Nederland B.V.

Norja

Tuki sales.no@questback.com
Bogstadveien 54, 0366 Oslo
Tuki:  +47 21 02 70 80
Myynti:  +47 21 02 70 70
Questback AS

Ruotsi

Tuki sales.se@questback.com
Sveavägen 59, 113 59 Stockholm
Tuki:  +468 440 88 21
Myynti:  +468 440 88 00
Questback Sweden AB

Saksa

Tuki sales.de@questback.com
Kurfürstendamm 30, 10719 Berlin
Questback Deutschland GMBH

Espanja

ssarrate@questback.es
C/ O´Donnell18, 3ª Pta, 28009 Madrid
Tech Feedback Solutions sl (authorized partner)

Ranska

contact@valmaison.fr
2 chemin de l’Acre St Pierre, 27120 Chaignes
Valmaison Sarl (authorized partner)

Italia

gianluca.poscente@questback.it
Via Delle Gondole, 13, 00121 Rome
Gianluca Poscente (authorized partner)

Etelä-Afrikka

info@questback.co.za
16 General Hendrik Schoeman Str, Cape Town
QB insights cc (authorized partner)

Yhdistynyt kuningaskunta

sales.uk@questback.com
Questback UK Ltd

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