Company News | Questback CEO Frank Møllerop Discusses The Role Of HR And The Future Of Work With Josh Bersin At Bersin By Deloitte’s IMPACT 2017

Published May 23, 2017 by Questback

Employee Insight

London, May 23rd, 2017 – Questback, the global leader in enterprise feedback management, announces its participation in the special town hall at Bersin by Deloitte’s IMPACT 2017. Questback CEO Frank Møllerop discussed with Bersin by Deloitte’s Josh Bersin and Danfoss’ Nicola Vogel the role HR can play in leading the digital transformation that is shaping the future of work in organisations worldwide. The audience of international HR leaders and innovators drove the discussion topics, nominating what they see as the most paramount challenges facing companies today.

At the top of the list was the idea of employee experience. Rethinking outdated notions is one element addressed as HR emerges in the digital era. But, the most innovative companies are realising the value of, and wanting, a holistic approach to feedback. Companies are rethinking their employee engagement strategies to better understand the customer experiences they deliver. As traditional silos fall between departments like HR and marketing, insights are leveraged throughout the business, correlated to financial metrics, to deliver a complete view of operations, and ultimately, success. When enterprises leverage the full power of feedback, they capture the insight of everyone through two-way dialogue, differentiating their position in the world.

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“Innovation -  embodied today by technical advances and countless new ways of doing the same tasks – is transforming our world,” states Møllerop. “HR must embrace the change. It must innovate to not only adapt to today’s demands, but to thrive and secure the delivery of business success in partnership with other leaders.” As HR can lead the future of work, the future of work also has a tremendous impact on the way HR should operate to best support the business. Employee engagement is one of those areas that is undergoing – and will continue to undergo – a significant transformation. Annual employee surveys with rigid follow-up cycles that managers and employees very often find frustrating and see little value in are not enough. Instead, companies are deploying continuous listening strategies to engage with their employees on a more frequent basis. Employee engagement is transforming into an integrated measure of how businesses operate, offering HR leaders a refreshingly new opportunity to secure the delivery of critical outcomes in close collaboration with business leaders.


Bersin by Deloitte’s annual research-based executive conference, IMPACT brings together more than 600 leading HR professionals to connect with the world’s most innovative and inspired executives. Focused on optimising the performance of organisations’ most valuable asset – their people, IMPACT is renowned for delivering innovative, leading-edge and actionable content. IMPACT 2017 focuses on how new technologies, analytics and artificial intelligence are driving fundamental changes in the way leaders manage, guide and operate their organisations.

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