Are Surveys Worth It for Startups?
CAT: Market Research
Market research is critical for any business – especially for fast-growing, nimble startups.
One of the first steps in the Lean Startup methodology is to research product/market fit. In other words, validate your ideas before you spend a fortune building a product.
However, where many startups struggle is finding real customers to talk to. Established businesses already have an existing market to reach out to, while startups often don’t. Surveying friends, family, small focus groups, and maybe a small number of existing customers is not enough to get you the data you need to drive real insights.
Don’t worry, startups. There is a way to expand your sample group and get better market insights.