Market Research

Aimed at everyone involved in managing market research projects, this section provides insight into choosing the right market research platform, managing market research feedback software in your project, and helping you getting the best out of your market research management software. 

Are Surveys Worth It For Startups

Are Surveys Worth It for Startups?

CAT: Market Research  

Market research is critical for any business – especially for fast-growing, nimble startups.

One of the first steps in the Lean Startup methodology is to research product/market fit. In other words, validate your ideas before you spend a fortune building a product. 

However, where many startups struggle is finding real customers to talk to. Established businesses already have an existing market to reach out to, while startups often don’t. Surveying friends, family, small focus groups, and maybe a small number of existing customers is not enough to get you the data you need to drive real insights.

Don’t worry, startups. There is a way to expand your sample group and get better market insights. 

Why Do Companies That Manage Feedback Get Ahead

Why Do Companies that Manage Feedback Get Ahead?

CAT: Market Research, Data & Evaluation  

Thanks to the internet, it is easier than ever to collect feedback. Quantitative and qualitative data is readily available through online surveys, online communities and social media.

However, collecting feedback is not enough. You need to turn it into action. And thanks to robust tools like Questback that can collect and analyze this data, it’s now also easier than ever to utilize that insight to make a real difference to your company’s success. Here are four ways that feedback can benefit your business:

Feedback Culture How Uber Mastered The Feedback Loop

Feedback Culture: How Uber Mastered the Feedback Loop

CAT: Customer Engagement, Employee Engagement, Market Research  

The information economy has made feedback from customers and employees an integral part of successful businesses today. We’ve shifted away from knowledge-hoarding and demand-driving, and toward satisfaction and engagement. A feedback culture is emerging and is transforming how successful companies operate.

The Feedback Gaps That Could Kill Your Competitive Edge

The Feedback Gaps That Could Kill Your Competitive Edge

CAT: Market Research  

Companies carry out market research and gather customer feedback to help them get a competitive edge. Understanding this research helps you create marketing and sales campaigns that work.

But your feedback might have gaps in it that risk turning your market research from a tool into a liability. Here are four reasons why:

3 Steps To Looking Like A Research Professional

3 Steps to Looking Like a Research Professional

CAT: Market Research  

It’s a new market landscape out there, and research is more critical than ever to understanding and reaching modern, sophisticated customers. Buyers have more choices than ever before, and market research is crucial for brands to know how they are performing and where they can improve.

The market research industry is therefore continually innovating to keep pace with this growing demand for more detailed customer insight – which makes it challenging for non-researchers to keep up. Customer needs and purchase behavior are increasingly complex and the research market changes rapidly.

But this doesn’t mean that you need to be a research professional to reap the rewards of market research.

Technology has changed the business landscape and market research along with it. You can get valuable customer insight that helps you identify where your company is performing best with customers, and where it could use some improvement – and you don’t have to be a highly trained market researcher to do it.

Try these three things to get faster, higher quality insight that you can use to make better business decisions.

13 Facts You Did Not Know About Enterprise Feedback Management

13 Facts You Didn’t Know About Enterprise Feedback Management

CAT: Customer Engagement, Employee Engagement, Market Research  

Smart organizations today use Enterprise Feedback Management to streamline the collection of feedback from customers, employees and the marketplace. Everything from creation, management, and delivery of surveys to analysis of results falls under the Enterprise Feedback Management umbrella.

For Those Who Think Market Research Is Not Critical To Business We Present Facts

For Those Who Think Market Research Is Not Critical To Business, We Present … Facts

CAT: Market Research  

What if you could read your customers’ minds?

What if you could anticipate trends?

What if you could monitor what your competitors are doing, and get one step ahead of them? 

You can – by conducting market research.

Why Listening Isnt As Easy As It Sounds

Why listening isn’t as easy as it sounds

CAT: Customer Engagement, Employee Engagement, Market Research, Data & Evaluation  

Insight and understanding is vital if you want to make better decisions and drive improvements in business performance.  And a good starting point for gaining useful insights is listening to what people are saying, be they your customers, prospects or employees.

19.-How-to-Write-A-Successful-Sales-Survey

How to Make Your Post-Sales Survey a Success

CAT: Surveys, Customer Engagement, Market Research  

The after-sales survey gives you invaluable insight into how customers feel about your company — and shows you the most profitable areas for improvement. In this post we take a look at how you can ensure your post-sales surveys are always on the money.

17.-5-Hacks-for-Analyzing-Customer-Survey-Results-and-Putting-Data-Into-Action

​5 Hacks for Analyzing Customer Survey Results

CAT: Surveys, Customer Engagement, Market Research, Data & Evaluation  

Collecting data on customer experience is the easy bit. Analyzing customer survey results and putting data into action is the real challenge. Here are 5 hacks that you can implement to help you not only get more from, but do more with, your customer data.

4 Common Customer Satisfaction Survey Mistakes

4 Common Customer Satisfaction Survey Mistakes

CAT: Surveys, Customer Engagement, Market Research  

The insights you glean from customer satisfaction surveys can be amazing, but you first need to ask the right survey questions.

The-importance-of-mobile-event-surveys

Why Your Customer Surveys Should Be Mobile-Ready

CAT: Surveys, Customer Engagement, Market Research  

If You Don’t Consider Mobile, You’re Missing Important Customer Insights

How To Deliver Excellent Customer And Employee Experiences

How to Deliver Excellent Customer and Employee Experiences

CAT: Surveys, Customer Engagement, Employee Engagement, Market Research  

Shep Hyken is a renowned customer service expert, author, and speaker. He is a New York Times and Wall Street Journal bestselling author. He talked to Questback about the opportunities for both customer amazement and employee engagement in today's competitive economy. 

Social-Customers-Is-Your-Brand-Surviving

How to Gain Better Insights from Social Media Customers

CAT: Surveys, Customer Engagement, Market Research  

Social media is really important. But when it comes to collecting actionable insight or using social to create smarter customer experience, lots of businesses are missing out. Here's some tips to improve the way you listen to, engage and profit from your social customers. 


9 Tips For Improving Your Market Research Online Community

CAT: Surveys, Customer Engagement, Market Research  

Creating your own market research online community can provide a powerful way of continuously generating actionable feedback about your brand and how customers feel about your products and services. 

Get-Actionable-Insight-From-Net-Promoter-Surveys

​How to Get More Insights from Your Net Promoter® Score 

CAT: Surveys, Customer Engagement, Market Research  

The NPS is often regarded as the ultimate metric for business, but once you have it, how can you use it to get ahead? 

The-biggest-problem-with-your-data-and-how-my-sight-solves-it

​The Biggest Problem With Your Feedback Data

CAT: Customer Engagement, Employee Engagement, Market Research, Data & Evaluation  

Based on feedback we’ve received from thousands of clients, the biggest problem facing enterprises is not data collection, but unlocking insight from data - and turning it, systematically into opportunity and advantage.

Kim Kardashian Market Research Mistake

Kim Kardashian's Market Research Mistake

CAT: Surveys, Customer Engagement, Market Research  

Queen of pop culture she may be, but Kim Kardashian's one-sided, Me-Myselfie-and-I-focused conversation means she will never be a market research star.

20.-Philosophers-on-the-data-Management-1

The Philosophy of Market Research: 8 Tips for Data Management

CAT: Customer Engagement, Market Research, Data & Evaluation  

8 Famous Philosophers’ Thoughts on Your Organisation’s Data Management Programs

Do-customer-surveys-actually-get-you-more-loyalty

How Customer Surveys Increase Loyalty Surveys

CAT: Surveys, Customer Engagement, Market Research  

How Customer Surveys Increase Loyalty Surveys

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