There's a secret to love & loyalty

In the consumer age, QuestBack helps make businesses successful by delivering survey and feedback services that promote satisfaction, engagement, and loyalty, over time.

Powerful surveys. But they're just the start

QuestBack 'mobile first' surveys operate at every significant touchpoint, on any device and over all channels that matter, giving you real time customer event driven data as well as the analytical software to influence and inform your business decision-making. For large companies, the payoff to getting Voice of Customer surveys right is in the 100s of millions of dollars. (Again, did we mention we don’t recommend you leave it to monkeys?). Whether you are collecting customer, employee or competitive insight, using straight forward and Do-It-Yourself, or enterprise-wide and highly customized surveys, the quality of the customer data you collect, plus the ability to analyze results in actionable ways that deeply impact satisfaction scores, sales cycles, customer share and more - is unparalleled with QuestBack. 

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Create customer experiences that create loyalty

Your brand is an experience, an experience so meaningful that even where competitors are perceived as offering a better product or lower cost, emotionally engaged customers won't switch. QuestBack gives you tools and the support to deliver the kind of customer experience, so authentically attuned to your audiences preferences and behaviours that they - and their referrals want to stick around for years to come. 

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The faster you know, the faster you grow

QuestBack customer feedback solutions operate in real-time, so as soon as you start using our tools and services, you start seeing pay offs (which helps explain a renewal rate of approx 96% on our enterprise offering). You can collate customer data when the event is fresh and catch both negative and positive trends while they are still emerging. And as your customers tell you exactly what’s working and what isn't as it happens you get the power to turn faster, smarter sales cycles as well as improved satisfaction, value and ultimately, growth. 

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Real-time reports & alerts (they're automated)

Managing smarter customer experience doesn't stop with making surveys, or analyzing the results. It’s essential to act on your insights to improve all significant areas of your business: customer experience, employee engagement, operational processes. It’s about future proof and innovation. That's why we made our reporting and alert tools all about ease of use, simple sharing and time-saving automation.

QuestBack reporting and analytics let you drill down based on likes, location, spending habits, referral, NPS score, and much more using the multi-channel market segmentation features. Turning customer experience into quantifiable metrics and actionable insight gives you greater scope to support your customer service staff, empower your sales and service teams to perform better, and get between 22 -54% higher ROI on marketing spend.

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questback more customer loyalty aside

Build awareness and demand

Create more demand and awareness about your brand with influential surveys, polls and blogging in customer communities and social media. Deliver promotional buzz-campaigns to specific influencers. Pre/test your campaigns. Develop smarter exit/ Win back campaigns. And use QuestBack analytics to better understand the stories behinds the statistics, the pyschology behind the preferences and the reasons for the referrals.

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customer satisfaction swiss case study


Swiss: The continuous online survey

Using QuestBack, SWISS runs a continuous online passenger survey, monitoring customer experience at 15 touch points - and it's making a strategic difference.

customer feedback general mills case study


General Mills: Reaching the influencers

Using QuestBack General Mills creates more launch buzz, more demand and better shelf positioning.

General Mills
customer suvey volvo case study


Volvo: Test driving satisfaction

"Using QuestBack, we are able to get a clearer view of the customers experience on the whole sales process from the initial test drive request to making the final sale."

customer survey warner case study


Warner music: The customer community

Warner Music Group is using QuestBack to analyze opinions of thousands of engaged customers.

customer satisfaction nespresso case study


Nespresso: Satisfying customers

Nespresso is using QuestBack to create more real-time satisfaction and more lifetime value.

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Change the way you see your data

Things change when we change the way we look at them. Exploring your feedback, testing it, combining, comparing, contrasting different views lets you ask new questions. QuestBack gives you the ability start with a single view of your data and drill down to explore it any way you want. Understand previously unsolicited or hidden insight. Go granular to individual customer insights or zoom out for macro and market overviews. Problems can be opportunities, and poor product reviews the source of greatest innovation. QuestBack lets you get creative with your feedback and make new dents in customer spaces you hadn’t known existed.

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Get more than 'likes' from social networks

The world is gone social. Companies are invited, but it’s consumer rule. And today’s consumers aren’t shy. If they are not satisfied they tell everyone. QuestBack tools give you power not just to survive, but to thrive in this brand new world:

  • Learn everything there is to know about your customer mix with our advanced analytics. And combine different data-sets to open new kinds of conversations with your customers.
  • Better evaluate and plan your customer experience campaigns.
  • Build a strong, interactive social presence, share targeted product information to gain more referrals, leads and 'look-a-like' customers.
  • Understand how your customers share opinions about your brand. Monitor the talk and tweets, shares and likes, referrals and complaints and structure the learning back into your organization.
  • Make the whole organization more social and customer connected in decision-making.

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Create on-going panel dialogues

Our data hub panels are the work horse of QuestBack's feedback management system. The data hub gives you detailed access to your customers habits, lets you understand their preferences, engage them, consciously influence how they represent your brand to their networks, friends and associates and to do so in mutually rewarding ways. Because the hub brings together the whole spectrum of customer data sources, (social, mobile, survey-based and unsolicited- the works!) QuestBack customers get more variety and interconnectedness of data from which to: create dynamic 360 customer profiles, capture new customer spaces before they happen, deliver product information and test brand messaging with the right high-value customer while deepening all kinds of connections that generate loyalty and referrals for years to come.

High-performance companies, compared to average performers, are 18 times more likely manage customer satisfaction through surveys and feedback, and 44.5 times more likely than to increase customer retention.

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Pinpoint the customer pain-point

QuestBack multi-touchpoint surveys enables you to see and understand the precise touchpoints where you are winning or losing customers. When your customer needs evolve, or aren't being fully served by your products, you want to be responsive. That’s why multichannel feedback is so important. When you can quickly collect and implement accurate, insightful feedback to improve and meet your customers needs, solve their problems, and actually make their lives better in some way – then you get ahead of the game. 

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Manage NPS & Satisfaction

Tracking your daily NPS score and comparing historical survey data as well as data gathered from your other systems give you unprecedented scope to spot opportunities and to do things differently. Finally, you'll know exactly how to cause more than enough satisfaction. 

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Want to know what kind of customer experience program is best for your business?

Have questions? Need advice? Contact our support team. Anytime. 

questbacks actionable analytics


Sync surveys to social media, collect and structure unsolicited data, nurture leads and fans, and feed the right content to the right customer.

questback business data integration


QuestBack automated analytics empower you to understand what your data is telling you, better predict behaviors, stay ahead of the market & implement ROI-transforming follow-up.

questback surveys actionable insights


QuestBack datahub and panels facilitate unparalleled connection and follow up with the people who matter the most to your business: your customers and employees.

questback business data integration


Exchange data seamlessly between your existing CRM, ERP and social media to get a complete 360 view of your customers and employees.



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See how your business can turn feedback into profit by using QuestBack. 

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