Skip to content

How to Identify Your Company’s Unique Feedback Needs

Elias Axelsson Björklund
Elias works as a Marketing Project Manager at Questback and has worked with marketing in HR and Customer-tech since 2017 after studies from Stockholm University.
2 min read
How to Identify Your Company’s Unique Feedback Needs

In today’s competitive business landscape, understanding and addressing the specific feedback needs of your company is crucial for success. Employee satisfaction, customer experience, and effective market research depend on how well you identify these needs. Therefore the right feedback solution is crucial. This article guides how to pinpoint your company’s unique feedback requirements.

Step 1 – Determine Your Objectives

Before diving into the identification process, it is necessary first to establish clear objectives. Are you aiming to improve employee engagement? Enhance customer satisfaction? Or conduct more efficient market research? By determining your goals early in the process, you can focus on gathering relevant information that will help drive better decision-making.

Step 2 – Assess Existing Data Collection Methods

Take a close look at how your company collects data from its key stakeholders – employees and customers. Evaluate whether these methods are adequate or if there is room for improvement. Consider incorporating new techniques such as online surveys or in-person interviews alongside traditional data collection tools like comment cards or suggestion boxes.

Step 3 – Analyse Stakeholder Groups

Understanding your primary stakeholder groups will allow you to tailor feedback initiatives effectively. Consider factors such as demographics (age, gender), job roles (management vs non-management), tenure with the organisation (new hires vs long-term employees), etc., when developing strategies for obtaining valuable insights from each group.

Step 4 – Address Specific Concerns

Every organisation has challenges that need attention; therefore, identifying them should be a top priority during this process. Once identified, address these concerns through targeted initiatives aimed at resolving issues promptly while maintaining open lines of communication with stakeholders.

Step 5 – Choose the Right Platform for your Feedback Needs

Selecting an appropriate platform to manage your feedback needs is vital for success. Questback feedback solution offers a comprehensive solution that includes measurement of employee satisfaction and experience, customer satisfaction and experience, market research, planning, set-up and survey development. This user-friendly platform allows for data analysis, communication, project management, and reporting – all in one place.

Step 6 – Monitor Progress Regularly

Continuously tracking progress will help ensure your company’s unique feedback needs are effectively met. Establish key performance indicators (KPIs) to measure the impact of implemented initiatives on overall objectives like employee engagement or customer satisfaction rates. Regular monitoring enables you to adjust strategies while focusing on achieving desired outcomes.


Identifying your company’s unique feedback needs can be challenging, but following these steps will streamline the process and yield valuable insights into areas where improvements can be made.


Customer Journey – Transform your CX

Do you want to create a superb customer journey? Gain a competitive advantage, enjoy greater profitability and deliver a superior customer experience? Download our new whitepaper now!

More articles on this topic


Questback International Questback Finland Questback Benelux Questback Norway Questback Sweden Questback Germany


Bogstadveien 54, 0366 Oslo


Keilaniementie 1, 02150 Espoo


Millennium Tower, Radarweg 29, 1043NX Amsterdam
Support:  +47 21 02 70 70
Sales:  +31 61 66 97 463


Bogstadveien 54, 0366 Oslo
Support:  +47 21 02 70 80
Sales:  +47 21 02 70 70


Sveavägen 59, 113 59 Stockholm
Support:  +468 440 88 21
Sales:  +468 440 88 00


Kurfürstendamm 30, 10719 Berlin

Trusted by many