Listening to employees and customers to succeed in retail

Winning and retaining staff and customers have always been key challenges for retailers. However today’s competitive environment is radically different. Constant change is a way of life and competition is more intense, driven by digital transformation and decreasing barriers to entry. Customers are demanding more, online competition is expanding rapidly, and employee expectations are rising.

You need to attract, retain and engage talent while creating long-term, profitable customer relationships.

Meeting Changing Demands 

To drive business success, retailers must listen and act if they are to provide the employee and customer experience their people expect and demand.

Hypercompetition means they need more frequent, in-depth insight to increase staff productivity, improve retention and unlock innovation.

Questback enables retailers to increase operational effectiveness, innovate and boost top line growth.

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Delivering Retail Success

Let employees and customers share their feedback in real-time and at key touchpoints in their journey. Link insight from customers and staff to provide the complete picture, and make it available across your business to drive improvement.

Questback ensures that you prosper and grow in the fast-changing retail environment.

Build Employee And Customer Trust And Grow Your Bottom Line With Questback

This guide provides an introduction for retailers to the benefits of transforming your employee feedback programme to drive strategic change, and outlines what you should look for when choosing a partner to assist you on the journey.

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The Importance Of Employee Engagement On The Retail Bottom Line


Your employees are your greatest asset, so how can you ensure they are happy, engaged and productive.

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4 ways to harness People Power in Retail


Leading retail CEO Jonathon Fitzgerald explains how people power retail and why it is time to rethink the balance between Artificial Intelligence and Emotional Intelligence.

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The CEO’s Viewpoint: Why Employee Intelligence Trumps Artificial Intelligence

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Effectively engaging with colleagues is central to driving business success, listening to their feedback delivers real competitive advantage.

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Questback Featured in The BRC's The Retailer Magazine "Why Retailers Need to Transform Colleague Engagement"

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