Blog

A Conversation with Maija Dunder, Head of Global Community

In our latest interview with thought leaders from inside and outside of Questback, Maija gets us excited about the importance of community and reminds us that we're never too old to learn. ...

2019-05-07

Why Great Customer Experience Starts with Great Employee Experience

It’s fair to say that when we enjoy doing something, we’re more likely to put our heart and soul into it, and as a result, we get more in return. The same is true at work. The link between engaged employees and successful businesses been researched and proven. ...

2019-04-15

Cultural Integrity is a Prerequisite to Closing the Gender Pay Gap

On Thursday, April 4, 2019, as the clocks struck midnight, final time was called on the second round of UK Gender Pay Gap reporting. The rumors (sadly) have been confirmed: the gap has widened, quite the opposite of what the regulation intended. ...

2019-04-05

A Conversation with Julia Beizer, Chief Product Officer at Bloomberg Media

In our second interview with thought leaders from inside and outside of Questback, we got to talk to Julia Beizer, Chief Product Officer for Bloomberg Media about digital, diversity and disruption....

2019-03-21

Location, Location, Location: How to Win at Remote Working

Remote working is more widespread than ever before with experts predicting that 50% of the US workforce could soon be working remotely. The benefits for employees and employers are plentiful but only if organizations have an agreed approach in place. In this blog, we discuss the pros and cons of rem...

2019-03-14

Innovation and Agility in Market Research: What to Check Out at Quirk’s Brooklyn

It all comes down to being agile. Market research has never been more competitive than today. But crucially, it has also never been more important. To survive, we must meet increasing demands for faster, more detailed and more meaningful insight. To thrive, we need to innovate and reinvent....

2019-02-28

A Conversation with David Howland, Chief Marketing Officer

In the first of our NEW interview series with thought leaders from inside and outside of Questback, David shares his perspectives on the changing roles of marketing and insight within companies today. ...

2019-02-20

The World of Work: 7 Trends to Watch in 2019

This time of year is perfect for poring over the 'tea leaves'. In this blog on HR predictions in 2019, we round-up hot topics from the experts. ...

2019-02-18

Feedback is at the Heart of B2B Sales Success. Here’s Why.

Customers are much more active and in control of the buying process and armed with preconceived notions regarding expectations and ROI. Consequently, the ways in which businesses approach the sales process must change. Greater feedback from the customer is required not just to ensure you understand ...

2019-02-13

Top Lessons Learned From Market Research in 2018

It was an interesting year, both in the world of business and market research. Here are a few reflections and lessons learned from the market research industry and what to look out for as we foray into 2019....