In The News | TRP Research Adopts Questback Platform For Market Research
London and Taunton, 14th March 2017, Questback today announced that leading media research agency TRP Research will use its feedback platform to underpin its media omnibus surveys, TRP Surveys and its bilingual media response panels in Wales and Scotland.
Created in 1999, TRP Research’s mission is to provide the broadcast industry with an enhanced understanding of content and consumption. It works with broadcasters across the UK and US, including in Wales and Scotland, where it offers bilingual panels in Welsh/English and Scottish Gaelic/English. It has grown to become one of the largest and most successful suppliers of media research insight and information in its field, and now has a team of over 70 staff. TRP Research’s services include performance monitoring, strategy analytics, response panels, data enrichment and media monitoring.
TRP Research’s existing survey tools were not able to meet its needs, particularly around flexibility, reliability and bilingual capabilities. This was adding to workloads and slowing down the ability to quickly create, launch and analyse surveys.
After an extensive procurement process, TRP Research selected Questback due to its powerful, flexible technology, partnership approach and inbuilt multilingual capabilities. The first of its regular omnibus surveys has just been launched on the Questback platform, targeting 3,000 respondents initially.
“As an expanding agency we needed a partner with technology that could meet our current and future needs,” said Laura Piper, Operations Director, TRP Research. “Questback provides the perfect solution – not only do we now have a unified platform that is flexible and easy to use, but they are working closely with us to ensure that we get the maximum benefits from their technology in terms of speed, efficiency and more detailed insight.”
Questback’s open, mobile-first technology provides a complete, scalable solution that covers all areas of market research, from panels to pop-up communities. Agencies can launch research faster and more efficiently through seamless technology that brings down costs through automation, enabling them to focus on delivering more in-depth insight to their clients.
“In increasingly competitive markets agencies such as TRP Research understand that modern, flexible feedback technology has to underpin their growth,” said Alex Osbaldeston, UK Professional Services Director, Questback. “Adopting Questback provides them with a platform for the future, allowing them to better serve their clients and cut the time to insight on their projects.”
Following the successful adoption of Questback for its surveys, TRP Research is investigating rolling out the technology platform in other areas, including using its panel management capabilities to increase efficiency and adding its wide range of different question types to surveys to drive enhanced engagement and response rates.