We live in an age that is increasingly social, digital and responsive with customers continually demanding more. It has never been easier for companies to communicate with their customers – or target those buying from their competitors. This means that having the right customer retention solution is more critical to success than ever before.
Building loyalty starts with listening to your customers and taking action. It revolves around three key areas:
The complexity of business today means that every company has to be ready for negative feedback or service problems. Questback Customer Retention software helps you address these problems head on and turn negatives into positives, supporting ongoing engagement and action.
Feedback programs generate a large amount of data which can make it hard to pinpoint what matters amongst the clutter. How do you know when a complaint is critical, constructive or indicates a larger problem? How should you prioritize your response?
Questback Customer Retention management software was purpose-built to address these needs and close the loop between insight and action. In addition to automatically collecting feedback from existing customers at regular intervals through pulse and heartbeat surveys, you can listen to feedback when customers want to proactively tell you how they feel. By collecting ongoing feedback, companies can frequently measure customer relationships to ensure they are meeting needs and expectations in a way that maximises retention.
The Questback continuous feedback model helps companies shorten the response time for critical events. Its immediate response notification system:
When your customers’ share their opinions, they expect you to listen, act and report back. Questback’s Customer Retention solution enables you to meet these expectations.