Optimize Market Strategy with Concept Test Surveys
Smart Concept Testing with Questback Survey Software.
Test customer opinion before introducing a product or service to market.
- Identify customer perceptions, behaviors and trends before you launch.
- Discover which segment your service/product most appeals to
- Compare impact of alternative product positions and features on alternate segments
- Discover key insight for product development, promotion, distribution and more
- Improve your product, hone your focus and strengthen your go to market strategy.
How Questback adds value
- New Product Concept Surveys
- Product Modification surveys
- Product Usability Surveys
- Serviceability Surveys
- User experience surveys
- Pricing and incentive surveys
Concept testing brings a variety of business benefits and includes a wide-range of research areas. Contact us today so we can work out the right solution for you.
Learn More: Customer insight