Humanize your data
Questback’s emphasis on forward-thinking analytics empowers you to better predict behaviors, influence opinion and create genuine buzz and interest. And it’s not just about crunching numbers. It’s about humanizing data as much as analyzing and synthesizing it. Thus our multi-channel feedback solutions - whether solicited or unsolicited, social and survey, real-time or long-term, are designed to capture the human emotion and behavior that are still key to brand experience.
Examine your tracking data to discover your company’s biggest strengths and weaknesses. For example your biggest point of difference might be something you take for granted, but using Questback not only helps you identify that potential advantage but gives you opportunity to create a rich and meaningful campaign around it.
Or look at your purchase data to find the key differences or trends that will make your messaging over the top – because it stems directly from truth revealed by the people who buy your product.
EFS Reporting+ does not only display the results of closed answers, but handles open entries as well. By applying filters based on closed answers, you can easily restrict the open answers to a new base population.
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