From market research to product development.
Besides participating in surveys, community members can discuss directly with each other in forums and chats, as well as blog, rate posts from other community members and give praise or other rewards. Thus, the panel platform is turned into a vital source of information for decisions concerning marketing, market research, and product development.
Some cool things you can do:
Use the web for explorative market research: Online focus groups, diary studies, or forum discussions.
Use surveys and the spot tests engine to recruit and select the perfect subjects, with amazing precision.
Develop qualitative projects: Participants swap notes in moderated forums, chats and blogs on brand and product issues, furnishing ideas and expertise while giving valuable insights into their thoughts, feelings and motivations.
Questback lets you combine all available tools and methods in any way, whether it is deep diary studies with surveys and blogs or dynamic concept tests with forum discussions and live chats.