Gepubliceerd 07.09.2015 Questback
Trust doesn’t come easy, but with some good habits on the part of survey professionals and management, your company can earn it.
"Do I look fat in this?”
Everyone with any sense will know there is just one answer to this. And everyone will recognize that slight annoyance being asked questions in a way where there is no room for constructive feedback.
"Yes, and your hair need some conditioner.”
In private life we don’t always want honest feedback, but in business we need to get as much as we can. We need our employees and customers to tell us if we’re getting fat and ugly.
Are you getting honest feedback from employees or are they just telling you what they think you want to hear?
All survey professionals are concerned about response rates and the validity. Trust is a major factor in increasing both of these.
Especially in employment satisfaction surveys we find that many adjust their answers to what they think their bosses would like to hear. They do not trust that their answers won’t backfire on them. And even if the surveys are anonymous, people will adjust their answers to spare someone feelings.
When people don’t know the purpose of the survey or trust the one’s conducting it they will not provide honest feedback.
Trust doesn’t come easy, but is a consequence of some good habits that every survey professional or management hopeful should adopt:
This is basically just good communication, but online quests and surveys are so easy to put together that we sometimes forget the fundamentals.
Oh, and by the way:
"You look amazing!”
P.S. Meet us over on LinkedIn or Twitter to share questions, comments or feedback on this post! To try out Questback's all-in-one feedback platform for yourself click here!
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