Casos Prácticos | RSA Insurance


Following major business issues, including profit warnings and senior management departures, RSA knew that it needed to move away from traditional employee surveys, in order to rebuild trust with staff and gain greater insight into operations.


Working with Questback, RSA created YouRSAy, a new type of employee survey. It is more social and encourages staff to give feedback in their own words, rather than through prescriptive scoring systems. By combining free text questions, advocacy and replacing ratings numbers with sentiment-based feedback, RSA is able to align the survey with company and employee priorities. It aims to deliver tangible, richer, and more timely insights to help transform the business.


«Business benefits have included increased engagement, authentic feedback and insight, over 40% reduced costs, rich input into strategic projects and, most importantly, cultural change» said Kam Somal, Group Head of Organisational Development at RSA.

  • Increased qualitative feedback that is directly leading to strategic change
  • Greater engagement with staff, driving significant cultural change
  • Faster delivery of survey results
  • Costs reduced by over 40%


Founded over 300 years ago, RSA is an international insurance company with around 19,000 employees globally. It is one of the world’s leading general insurers which operates in the UK, Ireland, Scandinavia, Canada, and Latin America.

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