How much customer data, using what benchmarks, will guarantee the success of your next campaign?
How much data do we need to make ‘better decisions’ or create ‘smarter efficiencies’?
How much of the new explosion of information is actually overload? Are data sets now too large and unwieldy to meaningfully work with?
A lot of people are asking these questions.
And a lot of companies are struggling with finding the balance – between collecting customer insight data and using it wisely. Separating valuable information from the noise and knowing what data will make useful business intelligence or lead to cost effective solutions isn’t always easy.
However, in a culture that voraciously generates information, and almost as many new tools for analysing it, companies who learn to embrace this challenge, equipping themselves with strategy and tools to take from data what they really need— are the ones who will find the answers and re-write the rules for business in the 21st century.
What about you?
Questback can help you get the most from the data opportunity and achieve operational improvements across your business.