Questback Panels – generating & managing people-centric market research

The Questback Data Hub and Panel module is the workhorse of our enterprise feedback platform. Its scalable database combines powerful panel administration and a content management system for designing portal websites and communities.

State of the art features.

The portal website (or websites) is created and maintained via a highly flexible and scalable content management system that is integrated within EFS Panel. The functions available on the website, such as registration, forms for contact emails and incentive management, are integrated into the panel management software. The public parts of the website are freely accessible via the internet. Some areas are password protected and thus only accessible by registered panellists. Every website and feature, such as surveys and communities, can be restricted to certain target groups that can be specified using data segmentation in EFS Panel.

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Import interface.

Import interfaces allow the user to mass import participant data from external sources into the panel as a starting point for generating the panellist pool. The panel administration is both the administrative centre and main data pool of EFS Panel. Here, subpanels (“groups”) are created from the overall participant pool. These serve as the base for project-specific sampling, while their members are invited to participate in community activities and research projects. Grouping is a highly flexible process and any information available on the participants may be used, such as answers from already completed surveys or information on how frequently and reliably a panellist has participated in previous activities on the platform.

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customer satisfaction swiss case study


Swiss: The continuous online survey

Using Questback, SWISS runs a continuous online passenger survey, monitoring customer experience at 15 touch points - and it's making a strategic difference.

customer suvey volvo case study


Volvo: Test driving satisfaction

"Using Questback, we are able to get a clearer view of the customers experience on the whole sales process from the initial test drive request to making the final sale."

employee feedback ernst and young case-study


Ernst & Young: Knowing employees

Using Questback Ernst & Young gets valuable feedback on employment processes and regular monitoring of employee opinion - all year round.

Ernst & Young
customer satisfaction nespresso case study


Nespresso: Satisfying customers

Nespresso is using Questback to create more real-time satisfaction and more lifetime value.

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Complete control.

A full range of statistics is available to make it easy for administrators to control the composition of the panel. Statistics also allow for monitoring the panel’s health. You can split the panel population by its most important key properties or define multi-dimensional quotas. Master data coverage is calculated daily. The development of group sizes can be tracked over time. Furthermore, there are statistics for tracking data and ways of entry, session statistics and a website and community log.

If you wish to reward regular participants, you can use a bonus administration functionality and a tool for conducting prize draws. You can create promotional campaigns to recruit new panellists, based on the principle of offering rewards to those who recruit new panellists.

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Fully responsive.

The fully responsive external view of the panel is created and maintained in a content management system (CMS). Usually, the basic design is created by experienced web designers, as a service from Questback, based on a draft provided by the customer.

The CMS is incredibly flexible and scalable. Every template and website can be customised and enhanced with additional programmings. You can use criteria you have selected yourself to create subpanels (“groups”) from the overall pool of panel participants. These serve as the base for drawing samples for individual surveys and individual websites and communities. Export interfaces allow you to evaluate and further process externally collected data, including master data, address data or project data.

A powerful mail dispatch system is available for communication with the panellists, while other features assist you in documenting telephone or “snail mail” contacts.

By combining EFS Panel with the EFS Community module, Questback enables you to expand your Panel into a Customer Feedback Community.

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Want to see the data hub and panel in action?

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questbacks actionable analytics


Sync surveys to social media, collect and structure unsolicited data, nurture leads and fans, and feed the right content to the right customer.

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questback business data integration


Questback automated analytics empower you to understand what your data is telling you, better predict behaviors, stay ahead of the market & implement ROI-transforming follow-up.

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questback surveys actionable insights


Questback datahub and panels facilitate unparalleled connection and follow up with the people who matter the most to your business: your customers and employees.

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questback business data integration


Exchange data seamlessly between your existing CRM, ERP and social media to get a complete 360 view of your customers and employees.

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