Company News | Press Release: Fresh Focus on the Customer

Published June 17, 2019

Customer Insight Market Research

New York, June 17, 2019 - Questback, a global leader in enterprise feedback management, collaborates with HelloFresh on their quest to continually serve up a simple and tasty customer experience. HelloFresh, the leading global meal-kit company and a disruptive force in the packaged food sector, chose Questback to deliver a fresh approach to their international customer insight and market research programs.


HelloFresh delivers ‘cook from scratch’ meal kits with easy–to–follow–recipes and high-quality, pre-portioned fresh ingredients to 2.48 million active customers worldwide. It eliminates the usual hassle of food shopping and meal planning, leaving time for you to do the fun part: cooking. As a dynamic and internationally fast-growing company, HelloFresh is unyielding in its pursuit of exceptional customer experience and product innovation.


The Questback Enterprise Feedback Suite equips HelloFresh with a dynamic and comprehensive picture of their customers. The tool’s depth of functions and questionnaire design allow for large and complex surveys. The internal specialists at HelloFresh have been able to quickly set up the software and are already using it to generate insights that contribute to the constant improvement and adjustment of its products. 

“We had already worked with another software provider in the past but decided to switch to Questback as a new partner, convinced by the great variety of functions as well as by the possibilities for high-qualitative and complex market research perfectly meeting our requirements,” explains Matthias Forsting, Senior Global Market Research Manager at HelloFresh. “With Questback, we have a strong tool at our disposal. We have been particularly impressed by the questionnaire design and the reporting subsequent to the survey.”


“Our software helps HelloFresh to get to know its customers even better and thus to constantly adjust the products to different target groups allowing the company to improve existing services as well as to introduce new products with customer needs in mind,” says Matthias Frye, Regional VP Central Europe at Questback.

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