Executive Management Team

A strong, international management team

QuestBack’s Executive Management Team consists of five highly accomplished and dedicated individuals from Norway, Finland, and Germany.

Frank Møllerop

Chief Executive Officer

Frank joined QuestBack in 2013. He came from the position as the Vice President of the Global Energy Business unit for SAS Inc. SAS is the global leader in business analytics software and services, and the largest independent vendor in the business intelligence market. In addition he was a member of the Global Executive team for EMEA & AP region covering almost 60% of the global revenue for SAS Inc. Prior to this, Frank was the CEO of SAS Institute AS (Norway). After five years under Møllerop’s leadership, SAS Norway doubled its revenues and received the prestigious “Great place to Work” award in 2007. That same year, Møllerop won the Rosing Award for Norway, which described him as “this year’s IT-executive.” Frank also spent 5 years with PricewaterhouseCoopers heading up the Strategic Changes unit, 5 years with Statoil in Upstream and Downstream and 5 years with the Norwegian Armed Forces in Procurement. Møllerop and holds a Master’s degree in General Business Administration from the Norwegian School of Management, BI.

Eli Cathrine Disch

Chief Financial Officer

Eli Cathrine joined QuestBack in 2008. She came from the position as CFO at Buypass AS – a Norwegian supplier of secure solutions for electronic ID, signature and payment. Prior to this, Eli worked for 8 years at PricewaterhouseCoopers; first as Finance Director at PwC in Hungary, then as a senior management consultant at PwC Consulting in Oslo. Eli Cathrine has a Bachelor’s degree in Business Administration from the American University in Paris, an MBA from the Norwegian School of Management BI, as well as studies in Corporate Finance from London Business School.

Matti Heikkonen

Chief Operating Officer

Matti joined QuestBack in 2010 as a result of the acquisition of Digium – a Finnish market leader in EFM solutions. Matti has been the CEO of Digium since 2007, and the chairman of the board during years 2004-2009. Prior to Digium, Matti worked at Nokia Corporation in business development; first in strategic projects and then in strategic alliances responsible for the global Nokia – Cisco Systems alliance. Prior to this, Matti’s positions have included business development, m&a, strategy and management within the software industry. Matti has an M.Sc (tech.) from Helsinki University of Technology.

Oliver Trabert

Chief Technology Officer

Oliver joined QuestBack in 2011 as CTO as a result of the acquisition of Globalpark. Oliver was the founder and managing director of WP-Experts and was one of the key architects of the tie-up with Globalpark. Prior to founding WP-Experts, Oliver held several senior positions at Conet, initially in its German office and then for his last three years as CTO of Conet USA. Oliver is the author of numerous books and specialist articles on business portals and internet applications. Oliver is a true thought leader within Customer Experience Management, Social Media and Feedback Management.

Terje Bakken

Chairman of the Elected Board

Terje has an MSc degree in Financial Economics and a Bachelor of Business and Administration degree from the Norwegian School of Management. He joined Reiten & Co (QuestBack’s majority owner) in 1998 and has been a partner in Reiten & Co since 2001. He has significant financial transaction and structured finance experience in the Nordic market in addition to several years of experience in management and consulting. Terje joined QuestBack as Chairman of the board in 2008.

Ivar Kroghrud

Lead Strategist

Ivar is the co-founder of QuestBack, his current role within the group is Lead Strategist and member of the Executive Board. As an early pioneer in the feedback management industry his accolades include; Market Researcher Of The Year and Entrepreneur Of The Year. Before joining QuestBack, Ivar worked as a management consultant, focusing on strategy and eBusiness. Ivar holds a Bachelor’s degree from the Royal Norwegian Naval Academy and a Master’s degree from the Norwegian School of Management (BI).

On March 31st 2013, Ivar was inteviewed by Adam Bryant at The New York Times about leadership and communication. Read the interview